According to independent studies by Nielsen and Meltwater, Nike has stolen a march on official sponsors by generating the most buzz online in the lead up to the World Cup. This fact has been lauded high and low by a range of media houses including the FT in Europe, Yahoo 7 in Australia and USA [...]
Posts Tagged ‘World Cup’
Adidas launches Stars Wars inspired World Cup video
In a follow up to the Adidas video announcing its Star Wars range Adidas has launched a World Cup video inspired by the Star Wars series. Recreating the famous Star Wars bar scene on Tatooine the video incorporates David Beckham, Noel Gallagher and Snoop Dogg among others.
An obviously expensive affair, the video leaves me a [...]
