What the Huffington Post taught me about online reputation management

The Huffington Post has published a story on Australian Work Habits, which surprise surprise finds that we are actually all quite hard working.

It is a good read, but what I am most chuffed about is the fact that the Huffington Post is linking to a post on this here blog.

No doubt the link is automatically generated, but it is exciting for my egotistic nature no less.

However, the more important thing to learn from this example is the importance of managing your business or personal reputation online. It is vital that reputation managers today are taking notice of what is being posted and shared online about their brands and products – no matter how small or insignificant the site may seem. You never quite know when one of the world’s biggest blogs could link to one of the world’s smallest blogs and bring a lot of traffic to something previously unknown.

If you or your PR people are not currently monitoring your brands online I suggest you do so immediately. If you get push back from your manager or finance people send them to this post – it may just change their mind.

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Proof that Australians are harder workers than Brits

Global Working Hours

Having worked overseas, one of the questions I often get asked is where do you work harder, in The UK or Australia? The opinion if it is a Brit asking is that Aussie’s are lazing on the beach most of the time and if it is an Aussie asking, they are convinced that those lazy Brits are too busy making tea to be doing real work.

Being the diplomatic bloke that I am, I typically respond that I have met Brits and Aussies that work stupidly long hours and that likewise there are plenty on both continents that seem to do very little work at all.

Now thanks to The Organisation for Economic Co-operation I have the answer.

Even though there is only an hour in it I will be sure to give it to those lazy Brits. Though the new question now, is how the Koreans found the time to respond to this survey?

via Steve Clayton – one of those Lazy Brits…