According to independent studies by Nielsen and Meltwater, Nike has stolen a march on official sponsors by generating the most buzz online in the lead up to the World Cup. This fact has been lauded high and low by a range of media houses including the FT in Europe, Yahoo 7 in Australia and USA [...]
Posts Tagged ‘social media’
Competition: Announcing the winner of Problogger’s book on blogging
Two weeks ago I launched a competition to give away my copy of Darren Rowse’s and Chris Garrett’s guide to pro blogging, Problogger: Secrets for blogging your way to a six figure income.
Competition:
The competition invited readers to submit in the comment box the most successful blog post they have written and explain why they thought [...]
Competition: win a copy of @Problogger’s book on blogging
A couple of months back I made a concerted effort to increase the number of posts I made on here and increase the traffic coming to my blog. That process involved me reviewing the blogging practices of my favourite bloggers (see my blog roll in the right panel) and also involved me reading Problogger: Secrets [...]
Chatroulette viral by Condomerie.com
Condomerie.com, an Amsterdam based specialty store (of course you say), has created a Chatroulette inspired video.
For those who are not aware, Chatroulette, is a video chat service that drops you into conversations with random strangers. Though be warned before you try it out for work, it is well lewd and crude.
Great video and clever way to [...]
Microsoft Kin social media marketing – a case study
To build buzz for the launch of its new phone, Kin, Microsoft has been undertaking a fairly large scale new media campaign involving live events, a range of social platforms including, YouTube and Facebook, and a tour of America that explores the concept of a ‘friend’ in today’s society.
The work, which I believe has been [...]
Tips for improving your LinkedIn SEO
This is the third in a series of posts I have published on improving the SEO around your personal brand. In this post I wanted to share some tips on improving the SEO of your LinkedIn Profile.
Before I start, I want to be clear that even if you follow these tips it is unlikely you [...]
The role for the CMO in Social
Forrester Analyst Mary Beth Kemp, has posted on her blog the graphic below outlining ways CMOs can be leading the integration of social across an entire organisation.
Following from the graphic I posted earlier in the week, I thought this was an excellent tool to break down the complex area of social into bite size chunks [...]
Thoughts on the PR Week/Diffusion Digital Integration Report: The Digital Divide
UK PR Week, in conjunction with Diffusion PR, last month released a report on the integration of digital into the PR mix, titled PRWeek/Diffusion Digital Integration Report: The Digital Divide. I missed the report when it came out, but have now reviewed and think the findings are worth sharing.
Having worked in both the UK and [...]
Chevy and Gowalla team up in the US
Below is a nice little video detailing a new tie up between Gowalla and Chevy (a Weber Shandwick client) in the US.
The initiative is simnple. Check in at Austin Airport and you could be given a ride to your hotel via a Chevy Tahoe. Unfortunately the video doesn’t detail how many rides they are offering [...]
Video interview from the Frocomm 3rd Annual New Media Summit
Above is a video that was recorded at the Frocomm 2010 New Media Summit, featuring myself, Brian Geisen (Ogilvy) and Monty Hamilton from UBank.
The content is loosely focussed on advice and future direction of social media.
It is always difficult watching yourself on video. Not entirely sure why I can’t keep my hands still.
Check the original [...]
