I am assuming by now you have all seen the news around how Rage Against The Machine staged a coup on the UK Christmas number one via a Facebook campaign, initiated by Jon and Tracey Mortimer.
Good result in my mind and the perfect way to stick it to Cowell. Don’t get me wrong I don’t have anything in particular against The X Factor and actually quite enjoyed watching it when in the UK, but it is hard to be on the side of a man who gets satisfaction out of being nasty to people on national TV.
Now, in an attempt to turn the media coverage, much of which focuses negatively on Cowell, he has offered Jon and Tracey Morter a job.
An interesting tactic, and potentially a good way to shift the media coverage, but boy kinda risky at the same time. Jon and Tracy have made it pretty clear that they are not fans of Cowell’s. The simplest way of putting the boot in now would be to shun his offer and start another embarrassing media cycle for The X Factor supremo.
One to definitely keep an eye on – it will be interesting to see how this plays out. I have a feeling it will not be the result he wants and it will be recognised for what it is. A PR stunt.
What do you think? Clever PR or foolish stunt?
HT to one of my favourite PR men Trevor Yong for bringing this story to my attention.