Virgin America partners with Awkward Family Photos

AFP Virgin America partners with Awkward Family PhotosThere’s nothing like flicking through the old family albums to give the laughing muscles a work out. In homage to this age old pastime, Virgin America has teamed up with the popular blog Awkward Family Photos (AFP) to promote its new air route to Orlando.

The premise is simple; upload your very own awkward family photo to AFP and you will receive 33.3% off your next trip to Orlando. As further enticement, Virgin America is offering four major prizes of roundtrip tickets to anywhere the airline flies for the best photos as voted by the Awkward Family Photos audience.

I love this promotion. A nice break form the normal Facebook/Twitter combo

Oh you’re still here? I thought you would be off scouring your old family photos already.

This post was originally written for and posted on the new Edelman Australia blog, but we’re not quite ready for that to fully go live yet. Stay tuned.


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The future of the internet according to Eric Schmidt

pod The future of the internet according to Eric Schmidt

The future of the internet according …”, posted with vodpod

Nice excerpt from Eric Schmidt’s interview at the Gartner Symposium in Orlando here on what the internet will look like in five years.

The key Excerpts for me are:

  • There will be more Chinese content than English
  • Assuming the phone manufacturers get it right, more people will be accessing by a mobile rather than PC

But for me the most important comment is:

  • Most people’s information will be gotten from other information as opposed to traditional information sources. People will listen to other people more than anyone else.

Those in PR that aren’t working to build advocates for their brands outside of the traditional media now, will be well behind the eight ball if Eric’s forecast becomes reality and I tend to think he won’t be wrong.

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