A nice little PR stunt here for no pants day – an initiative organised by a group called Improv Everywhere. The group claims its mission is to cause ‘scenes of chaos and joy in public places’ according to The Daily Mail.

I never fail to be amazed at the media’s desire to run a story that includes visuals of people nude/semi nude or even hinting at nude. Not that I think the journalists are idiots – you only have to look at what stories are most clicked to see that us readers love anything to do with sex, nudity etc.

For example check out what are the top five read stories on smh.com.au at the time of posting:

1.  MP dumped after teenage sex scandal
2. Sex murder trial: MP’s niece ‘horrified’ by what she’s done
3. Woman drives home with body lodged in windscreen: police
4. Sydney’s night of the knife: one charged
5. Doctor struck off for prescribing drugs without seeing man

40% of the most read stories and the top two include the word sex.

Nothing earth shattering here obviously, but when planning your next PR stunt don’t forget the power of sex and the appeal of the nude form. Us media consumers, journalists and bloggers (hey it prompted this post) all love a little bit of titillation.