According to independent studies by Nielsen and Meltwater, Nike has stolen a march on official sponsors by generating the most buzz online in the lead up to the World Cup. This fact has been lauded high and low by a range of media houses including the FT in Europe, Yahoo 7 in Australia and USA [...]
PR, the changing media landscape and social media
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Welcome to MatthewGain.com - a blog about PR, the changing media landscape and social media.
I am a digital PR practitioner who lives in Sydney, Australia. » Click here for more about me
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