MatthewGain.com » Google Insights http://matthewgain.com PR, the changing media landscape and social media Tue, 07 Feb 2012 10:57:57 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The Power of Google Insights – via Mark Pollard http://matthewgain.com/2009/10/getting-google-with-it-vegemite-vb-earth-hour-mcdonald%e2%80%99s-tourism-queensland-sunsilk-and-dove-life-then-strategy/#utm_source=feedburner&utm_medium=$distributionChanne&utm_campaign=Feed:$feedUri($ http://matthewgain.com/2009/10/getting-google-with-it-vegemite-vb-earth-hour-mcdonald%e2%80%99s-tourism-queensland-sunsilk-and-dove-life-then-strategy/#comments Sat, 10 Oct 2009 22:48:19 +0000 Matthew Gain http://matthewgain.wordpress.com/2009/10/11/getting-google-with-it-vegemite-vb-earth-hour-mcdonald%e2%80%99s-tourism-queensland-sunsilk-and-dove-life-then-strategy/
The Power of Google Insights via Mark Pollard
media httpwwwmarkpollardnetwpcontentuploads200910NameItjpg ncipsDkJfcGiJhJ.jpg.scaled500 The Power of Google Insights via Mark Pollard
via markpollard.net

A very interesting post here from MRM Strategy expert Mark Pollard on the importance of Google insights for planning and measuring brand health and campaign success.

Given the wealth of information available by employing free, or near free measurement tools nowadays I am glad I am not in the research business.

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