GM has created the video above to thank the people of America for rescuing them from going into receivership.
The advertisement aired over Thanksgiving on American TV – nice timing – and coincided with GM being floated again on the NYSE.
I really like the humble and appreciative sentiment of this video. I also like the fact that the video appears to have been created with a relatively low budget. The last thing you want is some flashy and expensive piece of content celebrating the fact the company is not broke anymore.