Below is a presentation on social media monitoring and engaging influencers that I presented this week at a General Assembly training day on the basics of social media. The audience was made up of a mix of people from agencies and inhouse B2B and B2C companies.
The presentation was purposely pitched to provide simple tips that people could take away immediately and get started with.
The presentation covers:
- Tools for listening:
- Google Alerts
- Radian 6
- What to listen for
- Brand names
- Competitor brands
- Industry trends
- What to do with the data
- Tools for identifying influencers
- Dos and don’ts for engaging influencers
I would love to hear from you if you liked the presentation and found it useful. Likewise if you don’t agree with anything I have included, or have anything to add, drop a note in the comment box below.