Yesterday Microsoft announced Windows Phone 7. I don’t normally blog about tech news, but being an ex employee of Microsoft, I tend to watch news around that company a little bit more closely.
Media reaction to the new device appears a little mixed. Wired love it, whilst others like TechCrunch have written it off. Personally I am not sure which way it will go. Microsoft has been playing in the phone space for a long time now and not really made a massive impact or created a strong consumer demand, but you can never right off the Redmond based organisation.
The ads unveiled at the press conference by Crispin Porter + Bokogusky though are very clever. I have embedded the two launch executions below, which you should check out. They do a nice job of promoting the phone by downplaying the role our phones should play in our life. Beautifully shot in what appears to be the US and Europe, it will be interesting to see how they impact demand for the device. Shame there is not any Asia shots though.
UPDATE – Massive coup by the UK PR team (my old colleagues James Tutt and Hazel Thompson were involved I suspect) for securing official endorsement from the legendary Stephen Fry for the phone. It doesn’t get much bigger than that! Kudos.
What do you reckon? Do you like?
Full disclosure, Microsoft is a client of Edelman, but not in Australia. Full disclosure again, BlackBerry is a client of Edelman Australia.If you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you\’re at it why not follow me on Twitter .