I am assuming by now you have all seen the news around how Rage Against The Machine staged a coup on the UK Christmas number one via a Facebook campaign, initiated by Jon and Tracey Mortimer.
Good result in my mind and the perfect way to stick it to Cowell. Don’t get me wrong I [...]
PR, the changing media landscape and social media
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Welcome to MatthewGain.com - a blog about PR, the changing media landscape and social media.
I am a digital PR practitioner who lives in Sydney, Australia. » Click here for more about me
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