US web users reject behavioural advertising | Media | guardian.co.uk .

An Interesting post above from Guardian’s PDA blog on the public’s reaction to behavioural targetting online.

Most interesting section for me:

Some 66% do not want marketers to tailor advertisements to their interests. Meanwhile, 69% think that there should be a law that gives people the right to know everything a website knows about them, a survey by researchers at the University of Pennsylvania and the University of California, Berkeley, revealed.