PR, the changing media landscape and social media
Working in a PR Agency
View more presentations from Matthew Gain.
This week I had the honour of presenting to PR students at the University of Newcastle (my old university) on the topic of working in a PR agency. Above is the presentation I gave. It was intended to be light-hearted and was pitched assuming minimal knowledge [...]
As I have mentioned already we at Edelman have been conducting research through the 2010 Election campaign on Twitter use by Australian politicians and the election. As I prepare to spend the night watching the results of the election I wrote the post below for our Edelman Election blog. I thought I would repost it [...]
As I mentioned in my previous post, myself and the team at Edelman have been monitoring the use of Twitter by Australian politicians and their staffers at – Election.TweetLevel.com.au. On the whole it has been rather uneventful. The majority of the politicians are simply ignoring the platform and social media more broadly for that matter.
But [...]
Election 2010 offers politicians the opportunity to embrace an ever-maturing portfolio of social media platforms to engage with Australian voters, but sadly most are simply using social media platforms to push out their messages in a one way direction.
Myself and the digital team at Edelman Australia have been working on some research in the lead [...]
Condomerie.com, an Amsterdam based specialty store (of course you say), has created a Chatroulette inspired video.
For those who are not aware, Chatroulette, is a video chat service that drops you into conversations with random strangers. Though be warned before you try it out for work, it is well lewd and crude.
Great video and clever way to [...]
To build buzz for the launch of its new phone, Kin, Microsoft has been undertaking a fairly large scale new media campaign involving live events, a range of social platforms including, YouTube and Facebook, and a tour of America that explores the concept of a ‘friend’ in today’s society.
The work, which I believe has been [...]
This is the third in a series of posts I have published on improving the SEO around your personal brand. In this post I wanted to share some tips on improving the SEO of your LinkedIn Profile.
Before I start, I want to be clear that even if you follow these tips it is unlikely you [...]
The title of this post was a bit of a link bait exercise, I don’t advocate the use of a #journofail hash tag, but I do think those of us in the PR industry need to end our fear of criticising journalists.
Tiffany Farrington, an Australian PR veteran and someone I respect a lot, recently [...]
I wrote the following post for Media Asia.
The ten blue links displayed when you type your company name into a search engine, not your company’s homepage, is where most people first interact with your brand. What they see on that results page, be it positive or negative, will have a lasting impact.
In the same vein, [...]
Today in Australia and New Zealand services have been occurring in town centres since dawn to remember armed services members that have fought in conflicts since the First World War.
Last year, days before ANZAC Day, Elizabeth and I visited the site of the Gallipoli Landings. It was an important place to visit. As I said [...]
Welcome to MatthewGain.com - a blog about PR, the changing media landscape and social media.
I am a digital PR practitioner who lives in Sydney, Australia. » Click here for more about me
In addition to this blog, you can find me or my content at online places like these:
I hope you enjoy my blog, leave a comment, join in. Get in touch if you'd like to.Thanks for visiting.
