PR, the changing media landscape and social media
Forrester has updated its social media ladder, part of its ongoing Technographics research series, to include the new group Conversationalists.
According to Forrester, commenting on North American only data:
They’re one-third of the online population. They’re 56% female. If you imagine that they’re just youngsters, you’re wrong: 70% are 30 or older. Their household incomes are about [...]
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