Fatherhood 101: tips for dads to be

Intro Fatherhood 101: tips for dads to be

Are you a dad to be or do you know a dad to be? If so this post may help by providing advice on what to expect when the little one finally arrives. Of course every experience is unique, though some things are universal.

On the 22nd of February  2012 my little girl will be one year old. It is amazing how fast that time has gone. Thinking back to this time last year, I was trying to understand what my life would be like when I became a father.  I wasn’t so much scared about her arrival, just anxious. I liked my pre-baby life. It wasn’t like I didn’t want to be a dad, I was just anxious because I didn’t know what to expect.

There are countless books and websites dedicated to mothers to be. Mothers surround pregnant women and provide advice, reassurance and tips. Hell with baby showers there is even social occasions designed specifically for the purpose of readying women for motherhood.

Leaving aside ante-natal courses (two full days of lessons) men are largely thrown into fatherhood without much guidance. Not to say this isn’t our own fault. We could read the same books our partners do. We could talk to other fathers or start our own online fathers’ forums. And in some cases men do, but on the whole we don’t. As such I thought I would do my bit and write down a few words on what to expect when you become a father. Read them with a grain of salt. My experience may not be the same as your own, but hopefully some of it will be helpful.

Eight things to expect when you become a father and some advice

Sleep 224x300 Fatherhood 101: tips for dads to be Less sleep:

You will get a hell of a lot less sleep when you become a father – sorry. The first three months will likely involve a crying baby waking for feeds every two to three hours. Their small stomach and the lack of food it can hold is the reason. It gets slightly better after three months, but at 12 months my partner and I typically find ourselves waking at least once a night ahead of a six o’clock start to the day.

At times this lack of sleep will be hard. It may impact your concentration at work and severely impacts your ability to be hungover. If you are working and you partner isn’t, it might make sense to try and use ear plugs or other sleep supports to help you sleep through the constant wake ups. I’m not suggesting that a waking child is not your problem, but there is no point you both always being awake every two hours, especially if you’re expected to function normally at work in the morning.

During daylight hours try to sleep when your baby does to catch up, but on the whole be prepared to get less sleep. The good news is your body does seem to adapt to less shut eye.

No “unplanned” spontaneity…

When planning needs to take into account sleep times, meal times and the packing of nappy bags, planning on the fly, sadly is not an option. At the six month point my mates realised that calling me at 5.30pm on a Saturday afternoon for an impromptu surf was usually a lost cause. If it isn’t booked in a week in advance or part of the planned schedule it is not likely to happen.

That isn’t to say time with your mates or doing the things you love should cease completely. You will just have to be more regimented about planning it in and accept you may be doing less of it.

Spending money

Having a baby can be very expensive. Prams (buggies), nappies, doctors’ bills and day-care quickly eats into your pay packet. Can you believe that some prams can cost $2,000 (needless to say we resisted these ones)! On the flip side, you won’t be spending as much on big nights out or dinner at fancy restaurants.

A lot of this you just have to cop, there is simply no way around it. My only advice is to think carefully about what your child really needs. A six month old won’t notice if it isn’t dressed in the latest designer wear, or has this season’s pram (yes there are this season’s prams).

When considering big purchases, check some of the baby forums with your partner. There are always tips and suggestions on cheaper options and also advice when spending the big bucks is worthwhile. Second hand is also worth considering. There are so many things available that have hardly been used and in many cases are just as good as brand new items that cost many times more.

Toys 300x300 Fatherhood 101: tips for dads to be Toys:

Some toys can be beneficial for your child’s development. Having said that, having 50 toys does not mean they develop 50 times faster.

The more garish its colour scheme, gargantuan its size and repetitive its American accented singing does not guarantee it being more useful or even a hit with your baby.

That being said, a house filled with toys will be normal. In my experience toys, especially stuffed toys, seem to multiply of their own accord. Don’t go crazy buying too many toys for your baby. Others will do that for you. Also don’t feel like Fisher Price is the only people that can make toys. A lanyard from a trade conference, a Berocca tube filled with uncooked pasta and an old wooden spoon are some of my little girl’s favourite toys. They are also some of the most popular toys with her little friends at her weekly mother’s group sessions.

Your relationship with your baby:

The reality is that in the first 12 months your baby will need your partner much more than it does you. The time spent in her womb; the fact most mothers take maternity leave; and the feeding process are powerful bonding experiences. It can be hard not to envy the closeness between mother and child.

So as to create special times for me and my girl, my partner and I decided that I would be responsible for giving her a bath. Through the first 12 months there have only been a handful of times when I haven’t been the one to bathe our baby. I have made a special effort to ensure I am always available and relish the time we spend together.

However you do it, I highly recommend finding something that you and your baby can share exclusively. It might be bathing like me, a long walk on Saturday morning or the reading of a book before bed. Be regimented about it and you will be surprised how much you both enjoy it.

Family:

There exists a special bond between grandparents and grandchildren. After the birth of your baby you are likely to spend a lot more time with your parents. This may or may not be a good thing depending on your relationship.

For me it has been amazing. My parents and parents in law have been invaluable when it comes to baby-sitting, advice and being on hand to help when things get too much. Don’t be afraid to ask for their help. They will likely relish the time with their grandchild and are only too happy to help out.

Relationship with your partner:

You will no longer be the most important person in your partner’s life and your needs and desires will come after those of your baby. This combined with sleep deprivation and the stress of new parenthood can drastically alter your relationship.

Take advantage of those grandparents, close friends, or even a paid baby-sitter every now and then and spend some quality time together child free. A healthy relationship with your partner will have a positive impact on your child.

Your relationship 224x300 Fatherhood 101: tips for dads to be Your take on it generally:

There is not a father I have met that would trade his pre-baby life for his post baby one. Sure your life will change immeasurably, but you won’t regret it. Your new life will challenge you, it will frustrate you and it will exhaust you, but it will also introduce you to a love for your child that is unfathomable to your pre-baby self.

What do you think of my observations? Is there anything you disagree with or add to mine?


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State of the internet infographic and advice for PRs wanting to communicate complex data

STATE OF INTERNET e1317042469681 State of the internet infographic and advice for PRs wanting to communicate complex data

Keeping up with the scale of the internet and its associated stats and facts is a daunting task. In an attempt to simplify some of the data  OnlineSchools.org have prepared a pretty stunning infographic.

I love infographics generally, but this one is extra special special because it is interactive. Once loaded it will calculate how many new internet users there are in the world, the number of new websites being created and even how many dollars have been spent on e-commerce since the page was loaded last.

I have been banging on to colleagues and anyone else that will listen for some time now about the opportunity infographics represent for PRs. They are the ideal way to communicate complex information in a compelling and highly consumable way that is perfect for web consumption. In my opinion every survey or research media release should be accompanied by an infographic to bring the stats to life. There are additional thoughts and examples of infographics on the Edelman Digital blog.

Check out the interactive State of the Internet Infographic here, or simply marvel at its non interactive beauty below.

Hat tip to Digital Buzz Blog where I saw this first.

State Of The Internet 2011 State of the internet infographic and advice for PRs wanting to communicate complex data


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Tips for improving new business presentations

New Biz 300x267 Tips for improving new business presentationsNew business presentations, whether you agree with them or not, are very much a reality for just about every advertising, PR and media agency.

I reckon over the course of my career I have been involved in maybe 60 or more new business pitches and that numbers increases every single week.

Thankfully I have not won every pitch I have been involved in. I say thankfully because I have learnt something valuable from every single loss. So much so in fact that now I am in the fortunate position that I am winning more pitches than I lose.

In preparation for addressing a group of Newcastle University students this week, I developed a presentation focussing on what makes a good new business pitch. You can check it out below, but in case you don’t have the time to read it all below are my top tips.

Tips for winning new business

The most important point:

  • Realise that the client will most likely buy the best new business performance, not the best agency
Tips for being the agency with the best performance:
  • Know what the audience wants and treat them with respect - spend time with the client before the brief and do you homework from a research point of view. Know their sector, their competitors and do a thorough SWOT.
  • Know the genre well - match your team to their requirements. In other words don’t wear suits to pitch to Nike and don’t bring 20 year olds to solve a major reputation crisis.
  • Feature star performers - not everyone can be in the spotlight, some are better operating the spotlight. Play to team strengths and remember your goal as a team is to win, not to pander to egos.
  • Ensure the performance is error free - rehearse, rehearse, rehearse and rehearse again.
  • Engage your audience - when in the room, make it a two way conversation. Give the client a chance to provide feedback and guidance during your presentation.
  • Build anticipation and climaxes - take your audience on a journey and make it memorable. Your presentation is not likely to be the only one, so make yours the one they remember!
  • Remember it’s not over till the fat lady sings - the new business process is never over. Even a negative response is simply a signifier that the new business process has entered an extended courting period. Never be rude, always continue the engagement

I have learnt this stuff because I have been privileged enough to work with some of the best in the business when it comes to winning new business. These people include:

I also learnt a tonne reading this book - Stop Bitching and Start Pitching by Marty Kellard and  Ian Elliot.

If you have additional suggestions for winning new business, or you disagree with any of my comments I would love to receive your feedback in the comment box.


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Managing crisis in the digital age

Crisis 225x300 Managing crisis in the digital age

Does the potential of a PR crisis played out in the modern social media environment keep you up at night? If so, this post and the presentation, created in conjunction with Edelman crisis management expert Grant Smith, at the bottom may provide some guidance.

 

Managing Crisis in the Digital Age

Last week I was invited to present on the topic of Managing crisis in the digital age at the PR and Communications’ the Future of Social Media Forum.

The event was a three day conference for people in the PR and marketing industries and  included presentations from the likes of Gavin Heaton (servant of Chaos), Ian Lyons (who I had never met before), Alexandra Kentman (who I sadly missed) and fellow PR agency staffer Dan Young.

 

The presentation in summary:

The context:

  • Social media in and of itself is not the cause of crisis, it is merely a vehicle that people use to communicate about or learn of a crisis
  • Social media has, however, changed fundamentally the speed of response required to get on top of a crisis at the early stages and requires constant responses throughout the crisis
First things first:
  • Organisations need a way to identify the differentiate between an issue and a crisis. An issue is unfortunate, a crisis prevents business as usual
  • Crisis communication is part of the solution, but it isn’t the solution. An organisation’s (note I am not saying the PR person’s here) primary focus should be on finding the source of the crisis and fixing it
Five steps for managing crisis in the digital age:
  • Prepare - every organisation should have a crisis management plan that is ready to manage crisis in the digital age. This includes identifying all potential crisis scenarios and having Q&A documents with responses ready for multiple formats including Facebook and Twitter
  • Listen constantly - listening constantly to conversations happening around your brand online should be standard practice for any business of consequence
  • Prepare to respond quickly -  the news cycle moves at blistering speed today. It is better to be part of the conversation clarifying you are seeking more facts than not at all
  • Online visibility - nobody is better placed to own the facts about a crisis than those in the middle of it. Owning the destination for facts about your crisis is crucial. Consider preparing a dark site that can be turned on in times of crisis and also set aside budget for an SEM buy to direct people into your online destination
  • Train staff and practise - in the modern environment potentially everyone is a spokesperson. Train a wide range of staff and practice regularly. Crises have a knack for appearing when key members of your team are away from the office

What do you think? Do you agree? Is there anything you would add to my advice?


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Tips to improve your personal search engine footprint

seo your personal brand Tips to improve your personal search engine footprint

I wrote the following post for Media Asia.

The ten blue links displayed when you type your company name into a search engine, not your company’s homepage, is where most people first interact with your brand. What they see on that results page, be it positive or negative, will have a lasting impact.

In the same vein, what is displayed when someone types your name into a search engine should be compared with the front page of your CV. If nothing comes up, what does that say about you? Or even worse, if the only things that come up are photos of your drunken exploits from five years ago, then your search engine footprint needs some serious attention.

Below I have outlined seven quick tips to help improve your search persona and ensure your search engine CV presents the right image.

1. Blog. Having a good blog habit is one of the simplest ways to ensure you control your personal online brand, but simply setting up a free account on WordPress.com is not enough. You need to generate content, ideally lots of content. The more posts you write the more content a search engine will have to index, and the more content others will be able to link to; both of which positively impact what appears when your name is searched.

2. Tweet. A step down in effort from blogging is Twitter. The major search engines rank Twitter high in their results and are now including Tweets as part of their real-time results. Aided by the 140 character limit, there is an incredibly low barrier for entry into the world of Twitter, so set up an account and add your Tweets to the 50 million odd tweets that are created each day.

3. Use your name. If you want to be found on the web, make sure you are optimising for how people are most likely to search for you, with your name. If available, purchase the URL for your name. Also, ensure your Twitter handle is your name and customise your Facebook and LinkedIn URLs to include your name. Of course this will be more effective for people with a unique name as opposed to all the Bob Smiths or Li Chens out there.

4. Understand how people search. Use the Google AdWords Keyword tool to understand how people search for your skill set. Put in the word that you think best represents what you want to be known for. For example a search on ‘PR’ shows that ‘communications’ is also a highly searched word. Armed with the knowledge of what people are searching for, use the terms in the content you create for your blog and also use them in your online profiles or bios to help align you with your chosen industry.

5. Be everywhere. When it comes to optimising for search engines, the more online presences you have the better. The popular social networks such as Facebook and LinkedIn, like Twitter, are featured high in searches for peoples’ name. As such, make sure you have a presence in the social networks that are most important in your market and to your industry. Also make sure you have personalised your URL. Learn how to do it for Facebook here and LinkedIn here.

6. Tag your images. Ensure that images you want to be found of you, perhaps the one of you accepting an award at the Cannes PR Lions ceremony, are tagged with your name and industry and uploaded on a photo sharing site like Flickr, so search engines can easily index your picture.

7. Remove the bad stuff. Just as easily as search engines find the good stuff, they will also return the bad stuff. If there are images of you that you wouldn’t want people to see, delete them. Also think very carefully before you post content to the web. Simply think, “Am I happy with this piece of content representing me to potential employers or clients?” and if you aren’t comfortable, don’t post it.

These are but a small sample of tips for improving your personal search rankings. If you have any others, why not add them in the comment box?

This post of a series of posts I am making on SEO tips to improve your personal search brands. Other posts you can view are:

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