Posts under ‘Uncategorized’

Tarp surfing

When I was a kid I surfed every chance I got and still get out regularly now.
Living an hour or so by the bus from the beach though it wasn’t always possible to do the real thing, so me and my mates had to improvise somewhat. We rode our skateboards like surfboards on our driveways; [...]

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Why Zippers Have YKK On Them – masamikito's posterous

Today I found out why zippers have a YKK on them.   The YKK stands for Yoshida Kogyo Kabushikikaisha (say that five times fast).  In 1934 Tadao Yoshida founded Yoshida Kogyo Kabushikikaisha (translated Yoshida Industries Limited).  This company is now the worlds foremost zipper manufacturer, making about 90% of all zippers in over 206 facilities in [...]

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TweetEffect- When did you lose or gain twitter followers?

TweetEffect is a tool that I came across today, when trying to analyse what it is that is working from a client’s Twitter feed and what isn’t.
Being an egotist, I of course had to put my results in and was fascinated at what I saw. Generally there was small movements up and down, but there [...]

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BBC – dot.life: A week with Windows

In computing terms, I live a double life. At work, I use our corporate IT system which runs on Windows XP; at home, I’m a Mac user and have grown accustomed to the Apple environment. But for the last week, I’ve been living in a Windows world, preparing for the launch of Microsoft’s latest operating [...]

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The Power of Google Insights – via Mark Pollard

via markpollard.net
A very interesting post here from MRM Strategy expert Mark Pollard on the importance of Google insights for planning and measuring brand health and campaign success.
Given the wealth of information available by employing free, or near free measurement tools nowadays I am glad I am not in the research business.

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The PR Warrior: Playboy Magazine Parlays Marge Simpson into Publicity Gold

via prwarrior.typepad.com
An interesting post here from the awfully clever Trevor Young. Whilst I don’t think this will arrest the long term circulation of Playboy it sure has garnered a lot of short term awareness.
Whilst I agree with Trevor’s sentiment generally I don’t necessarily think this is a risk for Playboy. This [...]

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Skittles takes down it website

As of last night www.skittles.com is no longer a site controlled by Mars, Skittles manufacturer, but is populated by content generated by the web community.
The Home Page is populated by the results of a search via Twitter for ‘Skittles’, the Products page provides a link to Wikipedia, The Friends page to the Skittles Facebook Fan [...]

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Should Facebook stop breaking hearts?

As Facebook turns five, should it consider its practice of breaking hearts?
A couple of weeks ago the newspaper headlines declared “Chelsy Davy let the world know that she had broken up with Prince Harry using a thoroughly modern tool: her ‘relationship status’ on social networking site, Facebook.” And in last Sundays Observer, there was [...]

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My three favourite Super Bowl ads

The biggest day on the North American advertising calendar The Super Bowl happened last night our time.
What with credit crunch and all there was a lot of reports in the media about how the big car brands were going to be absent this year and how not all the slots were selling at the premium [...]

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I am returning to Australia

It is now official, Elizabeth and I are returning to the sunny shores of Sydney, Australia.
It is with really mixed emotions that I share this news. I have truly loved living and working in London. One feels so much more a part of world developments and a player in new and developing trends here. From [...]

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