Wonderbra is causing a stir yet again in the UK, this time with a 3D billboard that builds on the campaign’s origins 16 years ago.
Don’t you hate how often times the most brilliant ideas seem so simple once they are presented to you? Now where are those Avatar glasses?
Full disclosure – my current employer’s UK consumer agency, JCPR, has previously worked for Wonderbra. I am not sure if they are involved in this campaign.