Want to work in a PR agency? Here are some tips

August 21, 2010 By Matthew Gain 9 Comments

Working in a PR Agency

View more presentations from Matthew Gain.

This week I had the honour of presenting to PR students at the University of Newcastle (my old university) on the topic of working in a PR agency. Above is the presentation I gave. It was intended to be light-hearted and was pitched assuming minimal knowledge of the agency environment. The simple reason for this is that when I was at uni I had no idea about what a PR agency did or how it all worked.

I often get asked what skills you should have to get a job in PR and how you go about getting a job at an agency. My advice typically covers the following points:

Do work experience - every junior hire we make is via work experience, I know of almost no exceptions to this. If you want to get a job in a PR agency the best route is to identify the agencies you would like to work for and approach them about work experience opportunities.
Know the media – understand the media. Watch all the television news regularly and not just the news you like. Understand the difference between ABC, Ten and SBS. Read the papers and not just the one you like best. Know the difference between the tabloids and broadsheets, understand the difference between the SMH and The Australian. Listen to the radio, think about the stories they cover. Read online voraciously. Google News is a good start. It provides a good overview of the Australian landscape but also gives an insight into international media too.
Read and comment on blogs – read PR, marketing, social media and other personal interest blogs. Understand how writing for a blog differs from a traditional media outlet. Make sure you comment and engage. The beauty of blogs is that it is about a two way conversation. Take part and enjoy the benefits. This post by the PR Warrior Trevor Young provides a good overview of some blogs to get started with. The fact I am listed in hist post is not the only reason I suggest following his advice either.
Understand how Facebook can be used to build a community – Facebook is a brilliant platform for sharing photos and staying up to date with your friends, but it can also be a platform for building a community around a particular topic, brand or passion point. Join and analyse some of the Facebook pages of your favourite brands. In fact why not try it for yourself? Set up a page for your football club, your university club or other organisation.
Have a digital footprint – I always perform a Google search when I receive a new CV. What will I see if I search for your name? Having a blog is one of the most obvious ways to grow your personal brand. Your traffic will not be high to start with, but it is not about traffic rather is more about having your thoughts and opinions there when someone searches. If having a blog is too daunting Twitter, Facebook and LinkedIn are easier places to start. For extra points you may want to start building an understanding of basic SEO and HTML. Check out my advice on growing your personal brand online.
Get a university degree - having a university degree is one of the things I look at. A comms degree is the obvious choice, but really I am not all that fussed what degree you have. The reason I mention a degree is because it shows you understand how to research, know how to form and present an opinion and perhaps most importantly can stick at something and get it finished without having someone looking over your shoulder. Having said that I have also worked with some amazing people that don’t have a degree.
Get involved and help a local charity - if you are a PR student odds are you already know a lot more about PR than the average punter. Why not volunteer some of your time to a local charity to assist them with their PR and social media planning. The experience you gain will likely be invaluable and will make a difference for a needy charity.
The marketing mix is converging, so understand the whole marketing mix – gone are the days of clearly defined roles between marketing functions. Media, advertising, digital and PR agencies are all increasingly offering similar services as the roles blur. The more you know about all these disciplines the better.
Finally, be creative in getting people’s attention - PR agencies receive a lot of CVs each and every day, so think about how you can stand out from the rest of the pack. Rebecca Griffith from the University of Wollongong got my attention by posting a job request on the Mumbrella job boards and this effort by an advertising hopeful in America is brilliant.

This is just my advice. What other tips should we be giving to students and others looking to start a career in PR?

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Filed Under: Digital PR, Featured, PR, Professional Posts, social media Tagged With: Australia, Digital PR, Facebook, LinkedIn, PR, PR Agency, Public Relations, social media, Tip, Tips, Twitter, Working in a PR Agency, Working in PR

Social media and Election 2010: a missed opportunity

August 21, 2010 By Matthew Gain 1 Comment

Photo: Andrew Meares (SMH.com.au)

As I have mentioned already we at Edelman have been conducting research through the 2010 Election campaign on Twitter use by Australian politicians and the election. As I prepare to spend the night watching the results of the election I wrote the post below for our Edelman Election blog. I thought I would repost it here also. Would love your thoughts on the election campaigning so far in the comment box if you feel so inclined.

Reposted from here:

As I write this post Australia votes. On the whole I think social media has been a massively under utilised platform for connecting with and influencing the voting decisions of Australians.

There have been examples of social media use:

The Liberals offered a Facebook app, and managed a Facebook community, but with only around 14,000 members this is a massive missed opportunity when you consider there is in excess of 8 million Australians on Facebook of voting age.
The Labor Party created a YouTube video, which has generated around half a million views, which is considerable, but with no clear call to action at the end, this too has to be considered a missed opportunity.

There were other examples, but not many. Social media was seen simply as something to dabble with on the periphery of the campaign. It was not integrated, or used nearly as effectively as it could have been. Imagine the communities that could have been generated in Facebook if the advertisements on television and in print media directed people to join a page. This simple exercise could have created environments where information could have been provided, social actions could have been encouraged and political movements created. Instead the ads simply ran at great expense to the political parties without a clear call to action to engage online.

This post by Trevor at Park Young is a good overview of the opportunity missed. Also worth checking out is the excellent The Social Election blog the team at Amnesia Razorfish created.

The final standings in our Twitter influence rankings are outlined below. There were no great changes throughout the campaign, but we do like to think we played some small part in getting Julia Gillard to engage.

Rank	Account	Influence	Popularity	Engagement	Trust
1	TurnbullMalcolm	73.2	65.2	79.2	60.7
2	JuliaGillard	66	68.3	52.5	58
3	GreensMPs	64.6	54.7	56.9	53.2
4	AustralianLabor	62.9	53.2	9.9	54
5	KRuddMP	61	86.1	11	38.9
6	piawaugh	59.6	50.9	73	39.1
7	Greens	59.3	51.1	61.8	44.7
8	Paul4Greenway	58.3	45.7	68.6	40.5
9	KateLundy	57.5	54.1	51.8	43.7
10	Paris_David	56.7	37.5	62.9	44.5
11	Tony_Burke	55.7	51.7	61.1	41.3
12	LiberalAus	55.6	44.7	9.9	47.8
13	ScottMorrisonMP	54.3	48.7	46.3	40.2
14	TonyAbbottMHR	54.2	63.2	3.7	51

Yesterday we presented our research as part of a PRIA panel. Check out the presentation below:

Twitter and the Australian Election 2010

View more presentations from Matthew Gain.

What do you think about the election? Do you have comments on our research? Do you think social media could have influenced your vote?

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Filed Under: Digital PR, Featured, Politics, PR, social media Tagged With: Australia, Edelman, Edelman Digital, Election 2010, engage, Julia Gillard, KRuddMP, Malcolm Turnbull, MPs, PM, Tweetlevel, Twitter

Julia Gillard embraces Twitter and engages

August 15, 2010 By Matthew Gain Leave a Comment

As I mentioned in my previous post, myself and the team at Edelman have been monitoring the use of Twitter by Australian politicians and their staffers at – Election.TweetLevel.com.au. On the whole it has been rather uneventful. The majority of the politicians are simply ignoring the platform and social media more broadly for that matter.

But all of this took a turn this week, when Prime Minister, Julia Gillard, started engaging. The initial impetus was the offer of a charity donation in exchange for a @reply by Karalee Evans and another staffer at digital agency Amnesia Razorfish. Check out the full story here.

Following this initial engagement, JG has been replying regularly to Tweets she is receiving, including a message to yours truly.

In response to this message:

Julia Gillard sent this response:

Obviously, social media will not be the only thing that wins or loses this election, but it will have an impact. So Julia engaging in my mind is a very good thing. Jim Macnamara commenting on this in a SBS News story tonight summed it up best:

No one thing will cause people to vote, not newspapers, not TV debates, not social media, but does social media have a role? Yes.

I couldn’t agree more with Jim. Social media does have a role to play. If most politicians continue to ignore it they are missing a trick. Follow this link to view the SBS story, which in addition to Jim, includes an interview with myself and Karalee Evans.

What do you think? Do you care if our politicians are engaging on Twitter? Do you think their time would be better spent on Facebook? Or should simply stick to traditional media?

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Filed Under: Advertising/Marketing, Digital PR, Politics, PR, Professional Posts, social media Tagged With: Australia, Edelman, Edelman Digital, Election 2010, engage, Julia Gillard, KRuddMP, Malcolm Turnbull, MPs, PM, Tweetlevel, Twitter

Want to know who is the most influential Australian politician on Twitter?

August 1, 2010 By Matthew Gain 3 Comments

Election 2010 offers politicians the opportunity to embrace an ever-maturing portfolio of social media platforms to engage with Australian voters, but sadly most are simply using social media platforms to push out their messages in a one way direction.

Myself and the digital team at Edelman Australia have been working on some research in the lead up to the election that aims to measure the Twitter activity of Australia’s politicians and staffers and provide a rank on who is the most influential. Check it out at the dedicated site we have set up – election.tweetlevel.com.au

Methodology

To track Twitter’s influence on the election, we have input all the politicians we could find into Edelman’s TweetLevel tool, which measures the influence of individuals on Twitter based on a number of factors including re-tweets, followers, frequency of tweets, references etc. We have included a detailed overview of how the tool calculates the scores on the site.

The results

Currently the top ten most influential political Tweets are:

Rank	Account	Influence
1	TurnbullMalcolm	67.9
2	KRuddMP	66.6
3	SenatorBobBrown	61.7
4	piawaugh	61
5	JuliaGillard	60.7
6	GreensMPs	60.2
7	LiberalAus	58.3
8	Paul4Greenway	58.2
9	Greens	55.7
10	KateEllisMP	55.1

The findings at the moment show that the Greens are using the platform most effectively with a large section of Greens MPs and candidates using the tool effectively to communicate and engage with potential voters.

The top two positions on the table are controlled by former party leaders Malcolm Turnbull and Kevin Rudd. Malcolm is effectively using the platform to engage with his followers and tweets regularly. Kevin Rudd on the other hand has secured his position largely due to the huge following he has (close to 1 million followers), and updates his account sparingly and engages in virtually no two way dialogue via @replies.

Both PM contenders Julia Gillard and Tony Abbott feature highly on the influence score, but this is due in main part to the high number of followers and the high number of re-tweets they are generating. Disappointingly, both candidates are only using their Twitter channels to push content as opposed to using it to engage with Australian voters. Both engagement scores are woefully low.

Will the battle for votes be won by Twitter? Not this time it seems, but Twitter’s influence on the conversation and its use as a political organising tool cannot be underestimated.

We will be updating the Election.TweetLevel.com.au site on a regular basis over the course of the election campaign, so check in regularly if you want to stay up to date.

Another site that is tracking politicians’ use of social media during the election is The Social Election, which has been set up by digital agency Amnesia social media guru Karalee Evans. It is well worth checking out as well.

Any feedback you have on the research we are undertaking would be very much appreciated. If you would like to discuss it with me don’t hesitate to get in contact with me via the contact form on this site or via Twitter – @matthewgain

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Filed Under: Advertising/Marketing, Digital PR, Politics, Professional Posts, social media Tagged With: Abbott, Australia, Australian, AusVotes, Digital PR, Edelman, Edelman Digital, Election, Election 2010, Gillard, Greens, Labor, Liberal, Twitter

Competition: Announcing the winner of Problogger’s book on blogging

June 8, 2010 By Matthew Gain 14 Comments

Two weeks ago I launched a competition to give away my copy of Darren Rowse’s and Chris Garrett’s guide to pro blogging, Problogger: Secrets for blogging your way to a six figure income.

Competition:

The competition invited readers to submit in the comment box the most successful blog post they have written and explain why they thought it was so successful. If people didn’t have a blog they could simply provide a link to post the liked on someone else’s blog.

Results:

The competition generated 17 entires, from all over the world, which is more than I anticipated. The fact Darren first and then Chris tweeted the competition no doubt helped with this.

There wasn’t a strict criteria I used for choosing the winner, other than wanting to select a winner that I thought would benefit the most from the book.

It’s a shame I don’t have 17 copies of the book to giveaway, because they were all interesting posts. Though like in any competition there has to be winners.

The runners up:

The runners up, which unfortunately win nothing, are:

Meikah:

Meikah’s post on poor service at Louis Vuitton really hit a nerve of public discontent generating more than 40 comments outlining similar poor service. Makes you realise the importance of monitoring what is said about you online. I expect there are store managers that would be horrified to hear this, but then again perhaps not?

Yvonne:

Yvonne’s excellent post on 10 ways to get creative in seven days is in my opinion a near perfect blog post. In fact it was simply too good to win. The intention of this competition was to pass this book onto an up and coming blogger who I though would really benefit from the tips. Considering Yvonne employed so many of the techniques Darren and Chris recommend I don’t know that she would benefit as much as someone else. You’re just too clever already you see Yvonne.

I encourage everyone who reads this to check out Yvonne’s post and follow her advice, it is really good. I am following it myself.

Sanjeev:

Sanjeev’s post detailed a fairly lengthy overview of Windows Live Writer (disclosure I have worked at Microsoft and my employer has Microsoft as a client). Despite the post being incredibly long Sanjeev broke his post up with plenty of headlines, which made identifying the sections you wanted and those that you didn’t really easy – very important when you consider how much of the web there is to read.

Winner:

However there can only be one winner and that is Jess Morris. In the scheme of things Jess’s post on Twitter service at Australia Post isn’t technically the best written blog post entry, yet it generated 90 hits. Not a bad number of visitors for a new blogger. It has also generated comments from her audience and has been retweeted by her Twitter followers.

As all experienced bloggers I suspect would attest, it is exciting when something you write is so well received by your audience that it generates a spike in traffic, is shared via retweets and comments accrue as people join the discussion. It’s those posts that give you the blogging bug.

Jess, I hope the book will allow you to generate more successful posts like your entry to this competition and continue to evolve your blogging. Remember though, you have to pass on the book once you have read it. I look forward to following your blog.

Thanks again to all entrants.

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Filed Under: Digital PR, Professional Posts, social media Tagged With: Blog, Blog writing, Blogger, Chris Garrett, Competition, Darren Rowse, Problogger, social media, Twitter

Google Chrome speed test video

June 3, 2010 By Matthew Gain 2 Comments

How cool is this video by Google highlighting the speed of its Chrome browser. My fav is the potato one.

I know I am a little late on this one, but so good it is still worth posting.

HT – Neville Hobson.

UPDATE – OPERA HAS RESPONDED WITH THIS VIDEO BELOW:

Thanks to Jordy for this via the comment box.

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Filed Under: Advertising/Marketing, Professional Posts, social media, Web stuff Tagged With: Browser, Chrome, Google, Potato, Speed, Test, Video

Competition: win a copy of @Problogger’s book on blogging

May 26, 2010 By Matthew Gain 38 Comments

A couple of months back I made a concerted effort to increase the number of posts I made on here and increase the traffic coming to my blog. That process involved me reviewing the blogging practices of my favourite bloggers (see my blog roll in the right panel) and also involved me reading Problogger: Secrets for blogging your way to a six figure income. The purpose of this post is to provide a review of that book and also to give away my copy.

Competition:

Before I get into the review, let me outline how you can win the book. Because let’s face it that’s why you’re here right.

As the book is a guide to blogging I am going to give the book away to a commenter willing to share a link to their most successful blog post and explain why they think it has been successful. If you don’t have a blog simply provide a link to a memorable post on another person’s blog and tell us why you like it. I will select the winner. The condition of entry though is that you too pass on the book when you have finished it.

Review:

The book, as the name suggests, is a guide to making a living from your blog. It is written in the first person and is authored by successful and professional bloggers Darren Rowse and Chris Garret. Written so it can be understood by people with no experience whatsoever in blogging it covers everything from selecting a blog platform, through to tips for great content creation, blog monetisation and closes by providing case study examples of successful global blogs.

I have been blogging for quite some time now (first blog launched in 2004), so for me there was nothing in the book that was all that groundbreaking, especially as I’m a reader of Problogger, but it was nice to have it all in the one place.

For me, the most important section of the book was the one focussed on creating great blog content.

Tips covered include:

Finding your niche – does the world really need another photography or social media blog
Writing succinct posts – the internet is a big place, make your content is short and to the point
Making your posts standout – headline tips, the power of lists, formatting, using pictures
Writing for search engines – tips for ensuring your content is search engine friendly
Engaging readers – writing techniques for encouraging comments or increasing subscribers
Post frequency – theories on how often should you post

What is good about the book:

Both authors have been incredibly successful with their blogs, so it was great to get such candid insights from people who absolutely know what their writing about
The book is broken up into easily understood sections, so you can skip parts you don’t need and likewise easily find the stuff you want more information on
It provides examples of lots of free tools you can use and outlines how they help with the blogging process

What is not so good about the book:

The book is written in the first person, but there are two authors. As the reader, you are not always sure which author it is you are hearing from. Perhaps this isn’t really too much of an issue, but it did trouble me a few times whilst reading
The book focused a lot on making money from your blog directly. I thought there could have been more focus on the benefits of having a blog beyond simply making money from ads and perhaps some examples of how people have benefited in other ways from their blog
I thought the book could have focussed a little more on the role of social media in driving traffic to your blog. It focussed a lot on social bookmarking sites, like Stumbleupon and Digg, but less on the importance of growing a network of like minded people on Twitter and Facebook (two major drivers of traffic to my blog)

Who should read this book

As I mentioned above, the book is well set out, so even if you are an experienced blogger like me it is easy to skip chapters and focus on the authors’ tips for driving deeper engagement and higher readership. Having said that, those with no or little experience blogging will benefit the most from reading this book.

Competition

As I said at the top I am giving my copy away and will select a comment left on this post before Friday 4 June to be the winner. So go on, drop me a comment about the most successful blog post on your blog and why you think it has been successful. For those that don’t have a blog, simply share a link to a memorable blog post you have seen and outline why you think it was so powerful. Remember a condition of entry is that if you win, the copy then needs to be handed on to somebody else when you have finished with it.

Good luck!

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Filed Under: Digital PR, Professional Posts, social media, Web stuff Tagged With: Blog, Blog Tips, Blogging, Chris Garrett, Darren Rowse, Problogger, social media

Chatroulette viral by Condomerie.com

May 25, 2010 By Matthew Gain Leave a Comment

Condomerie.com, an Amsterdam based specialty store (of course you say), has created a Chatroulette inspired video.

For those who are not aware, Chatroulette, is a video chat service that drops you into conversations with random strangers. Though be warned before you try it out for work, it is well lewd and crude.

Great video and clever way to get an important message about safe sex across. Well done Condomerie.

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Filed Under: Professional Posts, social media, Web stuff Tagged With: Australia, Chatroulette, Condomerie, Digital PR, social media, Sydney, Viral Video, Youtube

Microsoft Kin social media marketing – a case study

May 24, 2010 By Matthew Gain 12 Comments

To build buzz for the launch of its new phone, Kin, Microsoft has been undertaking a fairly large scale new media campaign involving live events, a range of social platforms including, YouTube and Facebook, and a tour of America that explores the concept of a ‘friend’ in today’s society.

The work, which I believe has been created by Exposure, is in my opinion refreshingly good and a welcome departure from previous Microsoft social media marketing attempts like the Windows 7 launch video party series (although ironically the views of these videos far outstrip the Kin ones).

The campaign launched in April and will include 15 webisodes starring Rosa, a likeable personality who is travelling across America to meet in person her friends on Facebook, MySpace and Twitter.

The webisodes in my opinion are good. They are professionally created and engaging. The integration of multiple social media platforms has also been done well and two way engagement is going on across all of the ones I have viewed. The campaign has now launched another phase involving a series of live music events with bands such as The Black Keys.

Below I have embedded a couple of examples of the webisodes and also given a quick overview of the campaign elements and why I think this campaign has been successful.

This is the trailer to the series:

An example webisode:

Campaign elements (all numbers roughly accurate at time of posting):

Facebook – more than 187,000 people have liked the page and there is lively discussion going on via the wall. There are customised tabs for competitions. Videos and live events are also being publicised via the wall.
YouTube – a branded channel has been set up that has 3,130 subscribers (this isn’t huge), but has generated close to 600,000 views.
Twitter – the account has 4,487 followers and is being used to promote gigs and events happening in American cities. It is also being used for conversation and questions are being actively responded to.
MySpace – A highly customised page showcasing the webisodes as the hero content
Live events – live music events are taking place all over America, but to find out the details you have to be following the channels mentioned above to get clues and information
Microsite – this is the online hub for the campaign. Links off to all the social platforms and also provides more detailed information about the product.

What I like about this campaign:

Microsoft is everywhere its audience is. It has recognised that people interact on different platforms for different reasons and that no single platform is the answer. Refreshingly as well, Microsoft is playing on its competitors’ platforms (Youtube in particular) and not trying to confine this to their own platforms. Nice.
The videos are highly produced and engaging. The video quality is good and the talent obviously well thought out. Rosa is excellent natural talent that I found incredibly likeable. The initial trailer was obviously well promoted (165k) views, but subsequent videos were much less so – typically around the 5K mark, which must be somewhat disappointing.
The product mentions are not in your face. The Kin phone is present in each video, but where it is used it is relevant, not obtrusive and natural. Congratulations on this Microsoft.
The campaign involves online and offline elements. The offline elements give people something to engage with and offer situations for the public to generate and share content around the brand.
Microsoft is engaging in a two way dialogue. Across the Twitter and Facebook pages it is clear Microsoft is responding to questions and engaging in the conversation.

It will be interesting to see how Microsoft and its agencies continue to capitalise on the momentum they have generated thus far, but roughly a month in they appear to be off to a good start. I am not entirely sure about the phone, but I am only going on some reviews I have read and the form factor. I guess time will tell on that point.

What do you think?

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Full disclosure, I am a former employee of Microsoft and Microsoft is a client of both Weber Shandwick and my new employer Edelman. However Microsoft or its agencies have had no involvement in this post.

Filed Under: Advertising/Marketing, Digital PR, Microsoft, PR, Professional Posts, social media Tagged With: Australia, black keys, Case study, Digital PR, Facebook, Kin, microsite, Microsoft, myspace, rosa, social media, Sydney, Twitter, Youtube

Tips for improving your LinkedIn SEO

May 24, 2010 By Matthew Gain 34 Comments

This is the third in a series of posts I have published on improving the SEO around your personal brand. In this post I wanted to share some tips on improving the SEO of your LinkedIn Profile.

Before I start, I want to be clear that even if you follow these tips it is unlikely you will be screaming to the top of the Google search results. Having a blog that you update regularly is by far and away a more effective medium for improving your personal search rankings. However, if you are not that way inclined, or are already blogging, these things will not do you any harm and are worth trying out – even if it is just so you will have a completed LinkeIn profile.

Tips for improving the SEO of your LinkedIn Profile:

Complete your LinkedIn profile. Before doing anything else, make sure your LinkedIn profile is complete and up to date. There is absolutely no point in improving your search engine rank if the end destination does not represent you accurately. I wouldn’t go too overboard trying to game the system, but search engines do scan the information in your profile, so make sure you are including the keywords you want associated with your name.
Customise your URL. You can customise the URL associated with your profile to include your name, rather than the random sequence of numbers LinkedIn generates for you. URLs are incredibly important component of SEO, so this is a no brainer. (learn how to do this by watching the video below tip 7).
Pay special attention to your job title and location. Your location and job title are the only personalised pieces of information provided on a generic search for your name on LinkedIn. There is not often a lot of flexibility in job roles, but perhaps think about how you can present your title in the most effective way to include desired keywords.
Search result showing job title
Include your entire job history.People may be looking for you by searching for previous companies you have worked for. If these are not included in your profile then you may not be found. This is particularly important for people with more common names.
The result when you search Matthew Gain Howorth (an old employer)
Specialities. Make sure you fill out all the sections. A particularly good section for including keywords is the Specialities section. Google does index this section, so make good use of it.
Join related groups. There is an enormous value in joining LinkedIn groups beyond SEO. From an SEO perspective they help by associating the name of the group with your search profile. Search for Groups that are aligned with your professional interests. The Group names will typically include relevant keywords for you.
Customise your links. Rather than the generic, blog, company website or Twitter links that LinkedIn generates you can customise your personal URLs to generate more potential Google Juice. This is a little bit involved, so check out this handy video created by Mike Volpe of HubSpot.

Answer questions. I have heard it suggested that you can improve your search rankings by responding to questions on LinkedIn, thus creating link backs to your profile. I would imagine Google is clever enough to ignore this, but perhaps I am wrong? Irrespective, answering questions does raise your profile generally and is a good idea, so I have included.

As I stated above by following these you are unlikely to dramatically shift your search engine rankings, but they won’t hurt. Well worth an hour or so of your time in my opinion.

Are there any suggestions that I have missed? Do you disagree with any of the above? I am no SEO expert, so would love to update this post with additional suggestions or improvements.

This post of a series of posts I am making on SEO tips to improve your personal search brands. Other posts you can view are:

If you enjoyed this post why don’t you subscribe to my blog via RSS or email by following this link. Follow me on Twitter or connect on LinkedIn.

Full disclosure, LinkedIn is a client of my future employer Edelman, but they have had no involvement with this post.

If you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you're at it why not follow me on Twitter.