The title of this post was a bit of a link bait exercise, I don’t advocate the use of a #journofail hash tag, but I do think those of us in the PR industry need to end our fear of criticising journalists.
Tiffany Farrington, an Australian PR veteran and someone I respect a lot, recently [...]
Posts under ‘Media’
Forget #PRFail, what about #Journofail?
Australia’s ABC ranks high in Twitter ranks
Teqnolog has prepared a whole heap of charts tracking the number of Tweets individuals and organisations are making across the globe. Within the charts it was interesting to see the ABC right up there in the top Twitter organisations globally.
Of course numbers of Tweets don’t mean much and don’t suggest conversation or engagement, but interesting [...]
The death of regional newspapers does not necessarily signal the death of local news
A cacophony of noise on the web and elsewhere is heralding the death of local news as more and more regional newspapers go out of business. But does the death of regional newspapers necessarily signal the death of local news? I think not.
This post was prompted by the reading of two different texts. The first [...]
Marie Claire editor to star in marketing created reality TV show
There was an article in today’s Observer about how the British born Marie Claire editor, Joanna Coles is to star in an American reality TV series about working at the magazine. Following in the wake of The Devil Wears Prada, a movie about working at a US fashion magazine, and Ugly Betty, a TV series on the same topic, there is no doubt that there is an appeal for this type of content and is likely to be a success.
In my mind this is a perfect example of a media company extending beyond its traditional channel to build an audience and advertising stream in another medium. As the credit crunch bites and advertising dollars become more scarce, will this out of the box thinking give Marie Claire on its competitors? Time will tell.
Image borrowed from here.
Technorati Tags: Marie Claire,Joanna Coles
Telegraph Media outsources production to Sydney Australia
In a move reported by the SMH The Telegraph Media Group publisher of the UK’s Daily Telegraph is outsourcing the production (subbing, layout etc) of some of its sections to Sydney’s AAP owned Pagemasters.
Pagemasters is set to produce the Telegraph’s travel, motoring and money pages and parts of The Sunday Telegraph according to the article.
Good for Australia – not so good for journos based here in London.
It reminds me of the term ‘Mexicans with mobiles’, used in the 90s in reference to Australian film crews who could produce Hollywood funded films more cheaply than their yank colleagues.
Hearing of this got me to wondering how long it is until they start creating the copy for these sections offshore? Is it essential that a travel journalist writing for the UK market is based in the UK? Perhaps not. Then assuming this, how long will it be until Australian PR agencies will have UK based clients interested in targeting UK journalists based in Sydney? Food for thought perhaps.
Technorati Tags: PR,Journalism
Should PR be taught in with business not media classes?
I have been working in PR for some 7 or so years now, but before that I studied a Bachelor of Arts (Communication) at The University of Newcastle. I really enjoyed my degree and got a lot out of it, but reading this post on The Good, The Bad, The Spin, a US based PR blog, makes some really good points.
Basically the post makes the point that PR is a business function and has much more to do with marketing, sales and target audiences than it does with journalism – so then why is the basis of a degree in PR journalism and not business?
Were I to have my time over again I would take a business/marketing degree over a PR degree – much more useful in my life as a PR than understanding how to lay a page out for a magazine.
Technorati Tags: PR,Journalism
