This ad didn’t make me go to the Energy Australia Website, but it did make me laugh.
Seen at Kings Cross train station in Sydney.
Given I will shortly be travelling through Uzbekistan, I think this video by Lowe Sydney to promote the upcoming Socceroos vs Uzbekistan video is rather timely.
According to Julian Cole commenting on Mumbrella, this was the eight most viewed sports clip of the week on You Tube – not bad at all.
This week I read on Mumbrella, that Streets, an Australian arm of Unilever had made a media buy for Golden Gaytime to coincide with Sydney Mardi Gras. Brilliant I thought at first, except rather than run new creative they ran old creative from the 1980s…
I have embedded the creative below.
Umm I am a PR guy, so perhaps in no position of authority to comment, but imagine if rather than a local media buy, Unilever had instead commissioned new creative that capitalised on the camp nature of the product’s name and the timeliness of Mardi Gras.
I suspect it would have been a viral hit, and perhaps positioned Golden Gaytime as cult gay product across the globe. Perhaps ‘THE’ icecream to buy when visiting Australia.
But maybe that approach would have been too much for Unilever?
If you are interested you can see photos from Mardi Gras on this quite creative photo display by SMH
It seems this viral has been around for a bit over a month or so, and judging by the fact that it has already received 1.5 million views it is no secret. But I hadn’t seen it before my friend Kirily posted it, so I figured I would pop it on here. Even if you have seen it before I reckon it is well worth another view.
There was an article in today’s Observer about how the British born Marie Claire editor, Joanna Coles is to star in an American reality TV series about working at the magazine. Following in the wake of The Devil Wears Prada, a movie about working at a US fashion magazine, and Ugly Betty, a TV series on the same topic, there is no doubt that there is an appeal for this type of content and is likely to be a success.
In my mind this is a perfect example of a media company extending beyond its traditional channel to build an audience and advertising stream in another medium. As the credit crunch bites and advertising dollars become more scarce, will this out of the box thinking give Marie Claire on its competitors? Time will tell.