According to independent studies by Nielsen and Meltwater, Nike has stolen a march on official sponsors by generating the most buzz online in the lead up to the World Cup. This fact has been lauded high and low by a range of media houses including the FT in Europe, Yahoo 7 in Australia and USA [...]
Posts under ‘Advertising/Marketing’
Adidas launches Stars Wars inspired World Cup video
In a follow up to the Adidas video announcing its Star Wars range Adidas has launched a World Cup video inspired by the Star Wars series. Recreating the famous Star Wars bar scene on Tatooine the video incorporates David Beckham, Noel Gallagher and Snoop Dogg among others.
An obviously expensive affair, the video leaves me a [...]
Google Chrome speed test video
How cool is this video by Google highlighting the speed of its Chrome browser. My fav is the potato one.
I know I am a little late on this one, but so good it is still worth posting.
HT – Neville Hobson.
UPDATE – OPERA HAS RESPONDED WITH THIS VIDEO BELOW:
Thanks to Jordy for this via the comment [...]
Microsoft Kin social media marketing – a case study
To build buzz for the launch of its new phone, Kin, Microsoft has been undertaking a fairly large scale new media campaign involving live events, a range of social platforms including, YouTube and Facebook, and a tour of America that explores the concept of a ‘friend’ in today’s society.
The work, which I believe has been [...]
The Google job experiment
What a brilliant idea.
HT – Jack Schofield
The role for the CMO in Social
Forrester Analyst Mary Beth Kemp, has posted on her blog the graphic below outlining ways CMOs can be leading the integration of social across an entire organisation.
Following from the graphic I posted earlier in the week, I thought this was an excellent tool to break down the complex area of social into bite size chunks [...]
Social media roles
Funnily enough it is often determining where social media should sit within an organisation that is one of the biggest barriers for companies adopting it.
Above is a clever little graphic that I have seen posted in a few places on the web over the last couple of days (strangely it isn’t attributed to anyone, but [...]
Coke uses augmented reality to build hype for new TVC
Above is a clever little case study video from Coke in Latin America highlighting how it used Augmented Reality to build hype for an upcoming TVC.
Basically, via an augmented reality code placed on Coke bottles, Coke encouraged teens to view the commercial via their web cams.
According to the video they generated 400,000 views of the [...]
This is the best agency promo I have ever seen
A refreshingly entertaining agency promo video here from R/GA.
I like it because it focuses not on clients, nor case studies (which are always spun to create the best impression), but the agency’s people. An agency is a sum of its people. Ultimately that is what the client buys, so why not focus solely on [...]
Thoughts on the PR Week/Diffusion Digital Integration Report: The Digital Divide
UK PR Week, in conjunction with Diffusion PR, last month released a report on the integration of digital into the PR mix, titled PRWeek/Diffusion Digital Integration Report: The Digital Divide. I missed the report when it came out, but have now reviewed and think the findings are worth sharing.
Having worked in both the UK and [...]
