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Welcome to – the personal blog of Matthew Gain.

I am a digital PR practitioner who lives in Sydney Australia. I am a passionate traveller, keen yet very amateur photographer, fascinated by the internet and social media and have surfed since I was young (though my proficiency doesn’t seem to match my experience).

I work for Edelman in its Sydney office and am responsible for leading digital strategy for Australia. I have previously worked at Microsoft and Edelman in the UK and Ogilvy PR and Weber Shandwick in Australia.

I use this site to share my thoughts and opinions on PR, media and marketing. I also use it to share exciting moments in my life and my travels.

I use this site purely for personal purposes and despite some content relating to my professional life all of the views on this page are my own and not of my current or previous employers or anybody else for that matter.

I hope you enjoy the content and come back.

Should you like you can subscribe to this blog via an RSS Reader, or by email.

You can email me at (matthewgain at hotmail dot com).

You can also find me at these places (click the logo to go through to my profile):

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4641498298 13d89e2e08 o AboutIf you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you’re at it why not follow me on Twitter .