Do you know what is the difference between publicity and PR? I have worked in the PR industry for more than ten years and it is only today that I have been served a definitive definition, courtesy of that clever PR Warrior fellow Trevor Young.
According to Trev:
Publicity is when you’re in it for a short-burst of editorial coverage; media relations is about building strategic relationships with targeted journalists, editors, and broadcast producers with a view to generating sustained editorial exposure over the longer term.
Of course PR is more than just media relations, but I like Trev’s definition. It is simple, short and highlights how media relations and for that matter PR is about long term strategy.
This is not to say publicity is bad. I have undertaken a raft of publicity tasks in my career and call on gun publicists within my team regularly. Media relations and publicity; one is not better than the other, they’re just different.
This post by Seth Goddin is also worth reading if you’re interested in the difference between PR and Publicity – The difference between PR and publicity.