Stuff PR people say

Building on the ‘Stuff/Shit XX say meme’, Hunter PR in the US has created Stuff PR people say…

There are new examples of this meme growing by the minute. The one that kicked it off (at least I think):

Shit Girls say:

Hat tip – Mumbrella for alerting me to this.If you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you’re at it why not follow me on Twitter .

  • Matt

    I’m going to disagree with you on a number of points here.

    Firstly, the people involved in these events were aware this was coming. They had plenty of time to prepare and I’m sure the Riewoldt media conference was part of the strategy: as soon as the picture was made public, go out there and explain it – and deny any link to the woman exposing the picture; express disbelief at getting caught up in the scandal. A typical front-foot denial strategy but at least it got Riewoldt’s disgust and anguish out there immediately, and no doubt it generated public sympathy.

    Secondly, Riewoldt knew that photo had been taken. So while he can claim being shocked at it being made public, he can’t deny posing for it – and he is definitely posing. There’s even a second phone camera being held by Zac Dawson next to his genitals for goodness sake – and we don’t know whether that close-up still exists somewhere. From the moment it happened, that picture was a time bomb. He is the highest profile person at the football club and he posed for a naked photo regardless of whether it was spur of the moment stupidity. That picture was always going to have a very high value while he was captain of the club. Only he knows how many more are out there.

    Thirdly, the circumstances leading to this woman publishing the photos were very poorly managed. It would seem interaction with Ricky Nixon led to inflamed tensions and she erupted. Mr Nixon going on the radio and claiming she has a mental health problem was like pouring petrol on a fire. Some sort of mediation should’ve been held long before the situation got so out of control.

    And finally, the player who had the photographs on his laptop. From what’s been said, we’re being led to believe the woman obtained the photos by copying them from that player’s computer. This exposes a problem here within the club itself. How did one player end up with so many explicit photographs on his computer? 21 of them, the woman claims to have. Why did so many players, or a few players many times over, pose so intimately for him? It could well be St Kilda has a much bigger problem that’s about to be unleashed if the rest of these photos are published. And we’ll be expected to believe that no one had any idea they existed.

    I can’t wait to see their strategy to deal with that if it happens.

    • Matthew Gain

      Thanks for your comment Matt – some really good points here.

      I am not entirely sure what you are disagreeing with though?

      Without a doubt the posing for the image was is something Riewoldt would regret, but I am not sure when he took it that he realised it was a ticking time bomb. Even if he did realise the image was a ticking time bomb unless he told the club about the images (and would would assume he would simply have seen to their deletion if he was concerned) I am not sure how the club could have known this was coming or prepared ahead of time, beyond what I have suggested.

      I agree the way Ricky Nixon inflamed the situation via his interaction with the girl was not ideal, but again this is not really the club’s responsibility beyond educating their players on how to behave with members of the public especially young women. This is something I know every NRL club does, so I suspect AFL clubs do the same. I cannot comment on the radio interview as I have not listened to it.

      On your final point, I agree it was foolish of the player keeping these files, but short of the club insisting that its players relinquish all electronic files and otherwise for scrutiny on a regular basis I don’t see how the club could have avoided this. Beyond the education you expect that is given to the players.

      But these are simply my opinions and I am a Sydney-sider without a thorough knowledge of the AFL environment.

  • allconsuming

    I like this a lot. I also think it is really interesting how these sorts of crises are starting to play out particularly in the the victim vs perpetrator relationship arena.

    Not playing to the specifics of this example (as I for one have actively tried to avoid it so only know bits and bobs of it) but at this stage it appears social media channels play far more for the David in the situation than the Goliath.

    On a completely separate point, I have very conflicting and mixed feelings about this whole case – the age of the girl, her definite knowledge and use in a savvy way of the various channels but her obvious naivety at the same time, and finally – what is it with sporting stars or indeed anyone with an ounce of fame getting their kit off when there are cameras around. Baffling.

    • Matthew Gain

      Really interesting point about the David and Goliath scenario. I agree with you.

  • Craig Pearce

    Terrific tips and a very user-friendly approach to crisis mgt and its digital dimensions. This is an interesting example of the confluence of social and traditional media and illustrates just how symbiotic the two fields are. I’d love to see some research to see how differently the news/issues impacted on people’s perceptions due to the medium it came through.

    And as for St Kilda’s approach, and the fact they are advertising for cheer leaders….execarble.

    • Matthew Gain

      Agree fascinating confluence of social and traditional media.

      On the cheer leaders. The clever Trevor Young pointed out that the AFL cheer squads are very different to NRL cheer girls. I think it is not a young good looking female thing, but more a club for passionate supporter group of all sexes and ages.

  • Sean Callanan

    Great post Matthew, too many people have been quick to post witty remarks without offering a solution. I love the idea of a dark site but in their defense the AFL clubs are limited to what they can do around web layout.

    Agree the club could do a better job addressing the issue where the fans are, namely social media. How did you find the initial statement? The story did not truly take off until mainstream media started reporting it to the wider public. Easy to say in hindsight but wouldn’t it have been better to release a statement after getting the Facebook profile shut down?

    • Matthew Gain

      My understanding is that all the clubs have a similiar template? If that is correct then the AFL more broadly should look at a dark site template that can be uploaded for any club in time of need.

      I found the statement by going to the site when drafting the blog post – it was part of my research.

  • Pure_applejuice

    @ Matt – Great post mate. I couldn’t agree more. The club’s statement describing the players in their mid to late twenties as “the boys” and the 16 (now 17) year old schoolgirl as “that woman” said it all for me.

    The whole affair smacks of grooming really.

    • Matthew Gain

      Yes it does raise some questions doesn’t it.

  • LauraH

    I know this is a few weeks old but I only found it today. I did a chapter on my dissertation with a lot of data regarding the controversy at and would love to hear your views on how I interpreted that data.

    • Matthew Gain

      I will take some time to check it out – thanks for sharing.