State of the internet infographic and advice for PRs wanting to communicate complex data

STATE OF INTERNET e1317042469681 State of the internet infographic and advice for PRs wanting to communicate complex data

Keeping up with the scale of the internet and its associated stats and facts is a daunting task. In an attempt to simplify some of the data  OnlineSchools.org have prepared a pretty stunning infographic.

I love infographics generally, but this one is extra special special because it is interactive. Once loaded it will calculate how many new internet users there are in the world, the number of new websites being created and even how many dollars have been spent on e-commerce since the page was loaded last.

I have been banging on to colleagues and anyone else that will listen for some time now about the opportunity infographics represent for PRs. They are the ideal way to communicate complex information in a compelling and highly consumable way that is perfect for web consumption. In my opinion every survey or research media release should be accompanied by an infographic to bring the stats to life. There are additional thoughts and examples of infographics on the Edelman Digital blog.

Check out the interactive State of the Internet Infographic here, or simply marvel at its non interactive beauty below.

Hat tip to Digital Buzz Blog where I saw this first.

State Of The Internet 2011 State of the internet infographic and advice for PRs wanting to communicate complex data

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