Carlsberg Bikie Stunt

Check out the clever video below produced by Carlsberg featuring a cinema full of rough and scary looking bikies.

This type of stunt is not necessarily new, Heineken did something fairly similar not that long ago, which you can see at the bottom of this post.

Though just because it isn’t new doesn’t mean it isn’t successful or effective. For the fraction of the cost it would have taken to create an advertisement, not to mention the spend required to buy media, this clever stunt has generated in excess of 2.7 million views. It only went up a week ago, so this number will likely grow albeit at a slower pace! This number also doesn’t include the additional buzz traditional media and the blogosphere would have created. Check out a small snapshot of the additional buzz on Google.

Regardless of the fact that in retrospect coming up with an idea like this seems simple, I can guarantee it isn’t. Good work Carlsberg – a good fun and effective stunt.

Henieken’s similar stunt, which must be noted has only 900K views:

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State of the internet infographic and advice for PRs wanting to communicate complex data

STATE OF INTERNET e1317042469681 State of the internet infographic and advice for PRs wanting to communicate complex data

Keeping up with the scale of the internet and its associated stats and facts is a daunting task. In an attempt to simplify some of the data  OnlineSchools.org have prepared a pretty stunning infographic.

I love infographics generally, but this one is extra special special because it is interactive. Once loaded it will calculate how many new internet users there are in the world, the number of new websites being created and even how many dollars have been spent on e-commerce since the page was loaded last.

I have been banging on to colleagues and anyone else that will listen for some time now about the opportunity infographics represent for PRs. They are the ideal way to communicate complex information in a compelling and highly consumable way that is perfect for web consumption. In my opinion every survey or research media release should be accompanied by an infographic to bring the stats to life. There are additional thoughts and examples of infographics on the Edelman Digital blog.

Check out the interactive State of the Internet Infographic here, or simply marvel at its non interactive beauty below.

Hat tip to Digital Buzz Blog where I saw this first.

State Of The Internet 2011 State of the internet infographic and advice for PRs wanting to communicate complex data

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Night surfing with LED surfboards

What happens when you combine a dark night, LED lights and some really good surfers? Check out the video to find out.

MUNDAKA 24H from aritzaranburu.com on Vimeo.

Thanks to Emma Keech for sharing this with me.

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Tips for improving new business presentations

New Biz 300x267 Tips for improving new business presentations

New business presentations, whether you agree with them or not, are very much a reality for just about every advertising, PR and media agency.

I reckon over the course of my career I have been involved in maybe 60 or more new business pitches and that numbers increases every single week.

Thankfully I have not won every pitch I have been involved in. I say thankfully because I have learnt something valuable from every single loss. So much so in fact that now I am in the fortunate position that I am winning more pitches than I lose.

In preparation for addressing a group of Newcastle University students this week, I developed a presentation focussing on what makes a good new business pitch. You can check it out below, but in case you don’t have the time to read it all below are my top tips.

The most important point:

  • Realise that the client will most likely buy the best new business performance, not the best agency
Tips for being the agency with the best performance:
  • Know what the audience wants and treat them with respect - spend time with the client before the brief and do you homework from a research point of view. Know their sector, their competitors and do a thorough SWOT.
  • Know the genre well - match your team to their requirements. In other words don’t wear suits to pitch to Nike and don’t bring 20 year olds to solve a major reputation crisis.
  • Feature star performers - not everyone can be in the spotlight, some are better operating the spotlight. Play to team strengths and remember your goal as a team is to win, not to pander to egos.
  • Ensure the performance is error free - rehearse, rehearse, rehearse and rehearse again.
  • Engage your audience - when in the room, make it a two way conversation. Give the client a chance to provide feedback and guidance during your presentation.
  • Build anticipation and climaxes - take your audience on a journey and make it memorable. Your presentation is not likely to be the only one, so make yours the one they remember!
  • Remember it’s not over till the fat lady sings - the new business process is never over. Even a negative response is simply a signifier that the new business process has entered an extended courting period. Never be rude, always continue the engagement

I have learnt this stuff because I have been privileged enough to work with some of the best in the business when it comes to winning new business. These people include:

I also learnt a tonne reading this book - Stop Bitching and Start Pitching by Marty Kellard and  Ian Elliot.

If you have additional suggestions for winning new business, or you disagree with any of my comments I would love to receive your feedback in the comment box.

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