Check out the clever video below produced by Carlsberg featuring a cinema full of rough and scary looking bikies.
This type of stunt is not necessarily new, Heineken did something fairly similar not that long ago, which you can see at the bottom of this post.
Though just because it isn’t new doesn’t mean it isn’t successful or effective. For the fraction of the cost it would have taken to create an advertisement, not to mention the spend required to buy media, this clever stunt has generated in excess of 2.7 million views. It only went up a week ago, so this number will likely grow albeit at a slower pace! This number also doesn’t include the additional buzz traditional media and the blogosphere would have created. Check out a small snapshot of the additional buzz on Google.
Regardless of the fact that in retrospect coming up with an idea like this seems simple, I can guarantee it isn’t. Good work Carlsberg – a good fun and effective stunt.
Henieken’s similar stunt, which must be noted has only 900K views: