One Million Heineken Hugs

Heineken’s Facebook Page has hit the 1 million member mark. In celebration of this milestone, the company sent out a team of Heineken Huggers onto the streets of Amsterdam. According to the YouTube video they hope to get to everybody eventually. I have just hit ‘Like’ on the page. icon smile One Million Heineken Hugs

This is a great example of online driving, real world experiences, which in turn feed back into online buzz.

Nicely done Heineken.

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