Heinekenâ€™s FacebookÂ PageÂ has hit the 1 million member mark. In celebration of this milestone, the company sent out a team of Heineken Huggers onto the streets of Amsterdam. According to the YouTube video they hope to get to everybody eventually. I have just hit â€˜Likeâ€™ on the page.Â
This is a great example of online driving, real world experiences, which in turn feed back into online buzz.
Nicely done Heineken.