GM thanks the people of America

GM has created the video above to thank the people of America for rescuing them from going into receivership.

The advertisement aired over Thanksgiving on American TV – nice timing – and coincided with GM being floated again on the NYSE.

I really like the humble and appreciative sentiment of this video. I also like the fact that the video appears to have been created with a relatively low budget. The last thing you want is some flashy and expensive piece of content celebrating the fact the company is not broke anymore.

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  • http://ryan2point0.wordpress.com/ Ryan Tracey

    Yes I like it. There should be more of it, IMHO.

    • http://matthewgain.com Matthew Gain

      Agree Ryan – thanks for your comment

  • http://carolweinfeld.com/ Carol L. Weinfeld

    This spot is well done through its subtlety. It was good timing to give thanks on this holiday. It is important to thank one's consumers in order to maintain a good relationship with them, since they increase the company's sales and build its brand.

    @clweinfeld

    • http://matthewgain.com Matthew Gain

      I agree Carol – there should be more recognition from the world's largest brands of their customers

  • http://www.facebook.com/baz.wedlock Baz Wedlock

    Especially in this case of GM for sure. I like the video, no need to invest alot in such piece of mohair throws content.