Tips for improving your LinkedIn SEO

4633798280 88a5f34bf6 o Tips for improving your LinkedIn SEOThis is the third in a series of posts I have published on improving the SEO around your personal brand. In this post I wanted to share some tips on improving the SEO of your LinkedIn Profile.

Before I start, I want to be clear that even if you follow these tips it is unlikely you will be screaming to the top of the Google search results. Having a blog that you update regularly is by far and away a more effective medium for improving your personal search rankings. However, if you are not that way inclined, or are already blogging, these things will not do you any harm and are worth trying out – even if it is just so you will have a completed LinkeIn profile.

Tips for improving the SEO of your LinkedIn Profile:

  1. Complete your LinkedIn profile. Before doing anything else, make sure your LinkedIn profile is complete and up to date. There is absolutely no point in improving your search engine rank if the end destination does not represent you accurately. I wouldn’t go too overboard trying to game the system, but search engines do scan the information in your profile, so make sure you are including the keywords you want associated with your name.
  2. Customise your URL. You can customise the URL associated with your profile to include your name, rather than the random sequence of numbers LinkedIn generates for you. URLs are incredibly important component of SEO, so this is a no brainer. (learn how to do this by watching the video below tip 7).
  3. Pay special attention to your job title and location. Your location and job title are the only personalised pieces of information provided on a generic search for your name on LinkedIn. There is not often a lot of flexibility in job roles, but perhaps think about how you can present your title in the most effective way to include desired keywords.

    4625783503 25a14f867f o Tips for improving your LinkedIn SEO

    Search result showing job title

  4. Include your entire job history. People may be looking for you by searching for previous companies you have worked for. If these are not included in your profile then you may not be found. This is particularly important for people with more common names.

    4625783527 1530567161 o Tips for improving your LinkedIn SEO

    The result when you search Matthew Gain Howorth (an old employer)

  5. Specialities. Make sure you fill out all the sections. A particularly good section for including keywords is the Specialities section. Google does index this section, so make good use of it.
  6. Join related groups. There is an enormous value in joining LinkedIn groups beyond SEO. From an SEO perspective they help by associating the name of the group with your search profile. Search for Groups that are aligned with your professional interests. The Group names will typically include relevant keywords for you.
  7. Customise your links. Rather than the generic, blog, company website or Twitter links that LinkedIn generates you can customise your personal URLs to generate more potential Google Juice. This is a little bit involved, so check out this handy video created by Mike Volpe of HubSpot.
  8. Answer questions. I have heard it suggested that you can improve your search rankings by responding to questions on LinkedIn, thus creating link backs to your profile. I would imagine Google is clever enough to ignore this, but perhaps I am wrong? Irrespective, answering questions does raise your profile generally and is a good idea, so I have included.

As I stated above by following these you are unlikely to dramatically shift your search engine rankings, but they won’t hurt. Well worth an hour or so of your time in my opinion.

Are there any suggestions that I have missed? Do you disagree with any of the above? I am no SEO expert, so would love to update this post with additional suggestions or improvements.

This post of a series of posts I am making on SEO tips to improve your personal search brands. Other posts you can view are:

If you enjoyed this post why don’t you subscribe to my blog via RSS or email by following this link. Follow me on Twitter or connect on LinkedIn.

Full disclosure, LinkedIn is a client of my future employer Edelman, but they have had no involvement with this post.If you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you’re at it why not follow me on Twitter .

  • http://searcheverywhere.net/ y0z2a

    Can I also suggest in the link section (some of this is also relevant for the “job title” section), remember to link to specific pages on your blog or website. Yes – you can link to the home page but there are opportunities to improve the link structure to your most relevant content pages.EG. Do a google search:”popular widgets search term” site:www.matthewgain.comand select the most prominent page (that isn’t your homepage) then you can link to that most prominent page using the anchor text “popular widgets search term”I hope that I have explained that clearly./y0z2a

    • http://matthewgain.com Matthew Gain

      Thanks Yozza – good tips.

    • http://phill.co/ Phill

      Indeed, cheers for that Yozza!

  • http://twitter.com/y0z2a Yozza MacAoda

    Can I also suggest in the link section (some of this is also relevant for the "job title" section), remember to link to specific pages on your blog or website. Yes – you can link to the home page but there are opportunities to improve the link structure to your most relevant content pages.EG. Do a google search:"popular widgets search term" <a href="http://site :www.matthewgain.com” target=”_blank”>site <a href="http://:www.matthewgain.com:www.matthewgain.com<br />and select the most prominent page (that isn't your homepage) then you can link to that most prominent page using the anchor text "popular widgets search term"I hope that I have explained that clearly./y0z2a

  • http://matthewgain.com Matthew Gain

    Thanks Yozza – good tips.

  • Pingback: Tips for improving your LinkedIn SEO | MatthewGain.com « SEO-EZ Blog

  • http://www.learningquranonline.com learning quran

    its a resourceful blog and got a lot to learn from it keep the good work on

  • Pingback: Using LinkedIn for Inbound Marketing | Media Hunter

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  • http://bx.businessweek.com/profile/seopcom-inc/sinc223/ SEOP

    Really helpful tips, especially now that social media and social networks like LinkedIn are becoming essential parts of online marketing. Thanks for sharing.

  • Pingback: SEO your Twitter profile | MatthewGain.com

  • http://bx.businessweek.com/profile/seopcom-inc/sinc223/ SEOP

    Really helpful tips, especially now that social media and social networks like LinkedIn are becoming essential parts of online marketing. Thanks for sharing.

  • http://SassySEO.com kristin rohan

    Hey Matt – these are great tips for SEO & personal brand. I especially that they are easy (which the best, most useful & long-term SEO tactics are).

    You’ve nailed it – successful SEO is about diligence, efficiency and attention to all details. Keep this going. Glad someone is writing simple, ethical & helpful content on the topic.

    Cheers & best,
    kristin

    • http://matthewgain.com Matthew Gain

      Thanks for your comment Kristin – means a lot, especially from you.

  • http://SassySEO.com kristin rohan

    Hey Matt – these are great tips for SEO & personal brand. I especially that they are easy (which the best, most useful & long-term SEO tactics are).You've nailed it – successful SEO is about diligence, efficiency and attention to all details. Keep this going. Glad someone is writing simple, ethical & helpful content on the topic. Cheers & best,kristin

  • http://matthewgain.com Matthew Gain

    Thanks for your comment Kristin – means a lot, especially from you.

  • http://www.returnondigital.com/dave-ashworth.php Dave Ashworth

    Some good advice Matt, though I’m not sure that point 7 holds any value anymore since LinkedIn nofollowed the links. Sadly, this was inevitable.

    • http://matthewgain.com Matthew Gain

      Interesting – I will update the post. Thanks for the tip.

  • http://www.returnondigital.com/dave-ashworth.php Dave Ashworth

    Some good advice Matt, though I'm not sure that point 7 holds any value anymore since LinkedIn nofollowed the links. Sadly, this was inevitable.

  • http://matthewgain.com Matthew Gain

    Interesting – I will update the post. Thanks for the tip.

  • http://matthewgain.com Matthew Gain

    Interesting – I will update the post. Thanks for the tip.

  • Harrisdavid321

    The tips explained by you are gr8. Gain, one question, I have read somewhere that the Links are not no-followed from LInkedIn is it so?

    • http://matthewgain.com Matthew Gain

      I think you’re right and LinkedIn has made these no follow now.

  • Harrisdavid321

    The tips explained by you are gr8. Gain, one question, I have read somewhere that the Links are not no-followed from LInkedIn is it so?

  • http://matthewgain.com Matthew Gain

    I think you're right and LinkedIn has made these no follow now.

  • http://www.page1guaranteed.com.au Search Engine Optimisation

    great tips and advices
    LinkedIn indeed does its purpose

  • http://www.page1guaranteed.com.au Australian SEO Compa

    great tips and advicesLinkedIn indeed does its purpose

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  • http://www.hampers.co.uk Christmas Hampers

    Im just opening a linked in account so some of these tips will come in handy. Although I'll be missing out some of my previous employers as I dont want certain people to find me :)

  • http://www.onestepmore.nl Hans SEO Copywriter

    Thanks for the article!

    Does anybody know how to put clickable links in postings at groups?

    Hans van der Mey
    SEO Copywtriter
    Holland

  • http://twitter.com/GlenCathey @GlenCathey

    Some very good information here!

    Beyond the solid points you've written about, I'd like to share that there is a lot more going on with regard to LinkedIn's relevance ranking system, which is driven by their proprietary algorithm.

    A good start would be to check out LinkedIn's own response to the question of why someone might not rank highly in search results: http://help.linkedin.com/app/answers/detail/a_id/

    I've also recently written an article on the subject: http://www.booleanblackbelt.com/2010/11/linkedin-

    The main point is that if your LinkedIn profile comes up in a lot of searches, but most people don’t look at your profile from the results page and decide to click and view your entire profile, LinkedIn’s algorithm makes a note that you were not as relevant as the search results that actually were opened and viewed.

    This can happen to people who try to cover too much ground in their LinkedIn profile and use terms that can be ambiguous and non-specific in describing their skills and experience – words which can be returned by people looking for the words you mention, but not people like you. That makes your profile what is known as a “false positive” result – the words match, but you’re not a match for what the searcher is looking for.

    Of course, there is a lot more going on with LinkedIn's relevance algorithm, but LinkedIn will not reveal much else as to the specifics of how their search results ranking algorithm operates, and wisely so – otherwise a good number of people would attempt to manipulate the system.

  • http://www.backlinksengine.com/services/contacts/ seorj inmates ohio

    Unable to display page. To be popular, you’d have to have an actual website!

  • Carrentalsmiami

    Nice article. thanks. Does anybody know LinkedIn follows the link?

  • http://www.justm109r.com/ boulevard m109r

    It always amazes me that some people have the worst photos of themselves on LinkedIn. A friend of mine is looking for a professional job in the marketing field, and in his photo he is wearing a t-shirt and a ball cap. A nice professional photo can go a long way.

  • http://www.farango.com/ r4i sdhc

    It always amazes me that some people have the worst pictures of him on LinkedIn. One of my friends is looking for a professional job in marketing, and his image, he is wearing a t-shirt and cap. A photograph Nice work can go a long way.

  • Abhirup Chatterjee

     Great tips ! You also might like reading our take on the same here | http://bit.ly/kzAXrr

  • rogerflowers

    This one is extremely looking one of the creative contented post to improve our linkedIn SEO. Hey dude, I totally agree with you that for improving our linkedIn, the regarding profile must be completed. And question answer is also one of the best step to customize our links. Thanks for sharing some fabulous and mind blowing information about it. This one is surely one of great experienced post about it.

    Web Developer Kent

  • http://www.blurbpoint.com/directory-submission-service.php directory submission service

    I like LinkedIn site and appreciate the information provided here. I especially like the other option to the list of sites in your profile. I changed my blog and website of “other” to use the custom function.

  • http://pulse.yahoo.com/_HUI4FSZXESLU2UTFUFQYVTBLVE Mercedes Pens

    Great tips and tricks for SEO booster shot to my LinkedIn profile

  • Glenn Bowersphnx

    greate advice and user friendly. I was able to toggle between my linkedin page and following along. Your explanation of the SEO was fantastic and easy for me. 

  • Singing Lessons Edinburgh

    It’s a shame that Linkedin put a 302 re-direct on the ‘other’ links : (