I like it because it focuses not on clients, nor case studies (which are always spun to create the best impression), but the agency’s people. An agency is a sum of its people. Ultimately that is what the client buys, so why not focus solely on them.
No thumping house tune in sight.
HT – one of my lovely Twitter friends, but I can’t remember who exactly. Their Tweet directed me here. If you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you’re at it why not follow me on Twitter .