Funnily enough it is often determining where social media should sit within an organisation that is one of the biggest barriers for companies adopting it.
Above is a clever little graphic that I have seen posted in a few places on the web over the last couple of days (strangely it isn’t attributed to anyone, but I found it here) that goes some way to explaining where and how to integrate.
What I like most about this graphic is the simple way it breaks down the multiple departments where social media can and should fit and the responsibilities for those departments.
Of course each organisation would need to tweak this according to their company structure, but this is a damn good template with which to start that process.
Missing for me is the HR department and also the product development departments.
HR should be involved to answer reactive questions related to recruitment and should also be using social media to proactively fill roles.
Product development should be involved to receive feedback on products and services and also to crowd source ideas for new products.
What do you think? Anything else missing, or worth editing?If you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you\’re at it why not follow me on Twitter .