Want to understand how Twitter's Promoted Tweets work?

UPDATE – the video I embedded in this post has been removed from Vimeo and everywhere else on the web it seems. As soon as I can find it again, or a version that is as good, I will post it again.

Heard the buzz about Promoted Tweets on Twitter, but not sure what it all means? Well helpfully the good folk at Twitter have put together a handy 140 second video overview on the topic which you can see here.

[vodpod id=Video.3430988&w=425&h=350&fv=]

more about “Promoted Tweets“, posted with vodpod

Watch the video here if viewing in a reader, or on email.

No doubt promoted tweets will annoy some of the purists out there, but I am really interested to see how this plays out. The process appears to be modeled on the highly succesful Google approach to sponsored links and presently only comes up when people perform a search.

According to Ad Age, advertisers can presently buy promoted tweets in lots of 1,000 and there are plans down the track to integrate Promoted Tweets into the standard Twitter timeline and also Twitter applications like Tweetdeck.

Have you come across Promoted Tweets yet? What are your thoughts? Did it annoy you, or do you accept this is part of the monetisation of a free service?If you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you’re at it why not follow me on Twitter .