The initiative is simnple. Check in at Austin Airport and you could be given a ride to your hotel via a Chevy Tahoe. Unfortunately the video doesn’t detail how many rides they are offering per day. The initiative was kicked off for SXSW, which was the ideal time to get people talking, Tweeting and generally sharing the news.
For those reasding this in a reader, check out the video here.
I have been playing around with FourSquare for a little while now and think location based services are going to be a big trend over the next 12 months in the marketing space. Privacy issues aside, (good read here about privacy issues) which need some real focus in my opinion, this will be a big trend.
I am interested in hearing from you in the comment box about other examples of location based marketing you have seen, or read about.If you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you’re at it why not follow me on Twitter .