Fail Whale artist releases Win Penguins

win penguins 260 Fail Whale artist releases Win Penguins

Win Penguins by Yiying Lu

Yiying Lu, the designer of The Fail Whale, made famous as the image symbolising a Twitter outage, has been commissioned  by a San Francisco couple to create the ‘opposite of the fail whale’ to celebrate their marriage, according to Mashable.

The result (above) is titled Win Penguins. Aren’t they lovely? Hopefully these little fellows will see as much success as the Fail Whale.

Hearing Yiying Lu speak at the most recent Social Media Club Sydney event I learned the Fail Whale has quite a back story and was originally known as ‘Lifting Up a Dream’. According to Yiying Lu the design was originally created to symbolise making dreams happen.

For those interested in the back story of The Fail Whale check out this post on ReadWriteWeb.

lg share en Fail Whale artist releases Win Penguins

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Thoughts on the PR Week/Diffusion Digital Integration Report: The Digital Divide

UK PR Week, in conjunction with Diffusion PR, last month released a report on the integration of digital into the PR mix, titled PRWeek/Diffusion Digital Integration Report: The Digital Divide. I missed the report when it came out, but have now reviewed and think the findings are worth sharing.

Having worked in both the UK and Australia I believe the markets are fairly similar in the way organisations approach PR and marketing. Of course the budgets here in Australia are much smaller, but generally the way PR is done in the UK and here is similar, so the report and its findings I believe are also relevant for Australia.

Report methodology:

According to PR Week:

a landmark PRWeek survey of 128 clients, drawn from across in-house comms, marketing and digital departments, reveals exactly how organisations are grappling with the challenge of integrating social media into their existing operations.

Key report findings:

To what extent have you embraced social media and digital PR?

to what extend have you embraced social media Thoughts on the PR Week/Diffusion Digital Integration Report: The Digital Divide

To what extent have you embraced social media and digital PR?

Findings - more than 60% of those surveyed stated that social media and digital PR is being used either as an element of most campaigns or a core part of comms strategy. However, roughly 40% use it on an ad hoc basis or not at all.

My view – this result was not surprising for me based on the work I do with my clients. However, I would argue it is those organisations that have integrated social media and digital PR as a core component of their work that are getting the best results. Like any marketing discipline, social media digital PR works best when it is a continuous program, not something that is turned on and off.

With which external agencies do you work on social media?

which external agencies do you work on with social media Thoughts on the PR Week/Diffusion Digital Integration Report: The Digital Divide

With which external agencies do you work on social media?

Findings - 43% do not use an agency, 39% use a PR agency, 29% a digital agency whilst only 8% use a dedicated social media agency.

My view – I was surprised to see such a high number of practitioners responding that responsibility for social media was managed solely inhouse. Not that I am suggesting those inhouse are not suited to social media, quite the contrary in many respects. To me this highlights an unwillingness by client organisations to adequately invest in external social media expertise.

In the traditional space even the best in-house marketing practitioners utilise the support of agencies to deliver their results, why should it be different for social media? Assuming the agency gets it, I think in-house marketing people should be investing a good portion of their budget to extend activities in the social media space (disclaimer – I lead a team of digital PR people at a PR agency).

Where does ownership of social media sit within your organisation?

who owns social media in your organisation Thoughts on the PR Week/Diffusion Digital Integration Report: The Digital Divide

Who owns social media in your organisation?

Findings – 36% marketing team, 34% PR and comms team, 17% cross departmental responsibility, 7% yet to be decided, 3% dedicated social media team, 2% IT department

My view – social media is about engaging in a two way conversation with an organisation’s customers and public. Whilst there are multiple departments that talk to an organisation’s target market, there has traditionally only been one that has engaged in a two way dialogue – the communications department. As such, it is my belief that the communications department/PR team is best placed to develop strategy and lead direction for social media.

What do you see as the key barriers preventing social media adoption in your organisation?

barriers to social media adoption Thoughts on the PR Week/Diffusion Digital Integration Report: The Digital Divide

What do you see as the key barriers to social media adoption within your organisation?

Findings – 45% inability to demonstrate clear ROI, 40% lack of digital knowledge and understanding, 38% lack of resources and budgets

My view – it is not surprising to me that the top two barriers are a lack of clear ROI and a lack of digital knowledge. When people don’t understand something they typically won’t find a value in it. Fix the lack of education and the clear ROI barrier will be lowered, as will the barrier of budget and lack of resources.

How satisfied are you with your current lead agency’s social media and digital PR abilities?

how satisfied are you with your lead pr agency Thoughts on the PR Week/Diffusion Digital Integration Report: The Digital Divide

How satisfied are you with your lead PR agency's social media capabilities?

Findings – 19% very satisfied, 32% moderately satisfied, 15% very or moderately dissatisfied, 34% unsure.

My view – these results should be concerning for PR agencies. To me it highlights the fact that there are some, but too few PR practitioners with digital PR skills. Everyone involved in PR should be educating themselves in digital PR and agencies should be investing to ensure everyone has a basic understanding.

I have posted below some more graphics from the report.

What do you think about the report’s findings, are they surprising? Do you agree with my opinions? I would love to hear from you in the comment box.

digintrep1web Thoughts on the PR Week/Diffusion Digital Integration Report: The Digital Dividedigintrep2web 2 Thoughts on the PR Week/Diffusion Digital Integration Report: The Digital DivideIf you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you\’re at it why not follow me on Twitter .

Tips to improve your personal search engine footprint

seo your personal brand Tips to improve your personal search engine footprint

I wrote the following post for Media Asia.

The ten blue links displayed when you type your company name into a search engine, not your company’s homepage, is where most people first interact with your brand. What they see on that results page, be it positive or negative, will have a lasting impact.

In the same vein, what is displayed when someone types your name into a search engine should be compared with the front page of your CV. If nothing comes up, what does that say about you? Or even worse, if the only things that come up are photos of your drunken exploits from five years ago, then your search engine footprint needs some serious attention.

Below I have outlined seven quick tips to help improve your search persona and ensure your search engine CV presents the right image.

1. Blog. Having a good blog habit is one of the simplest ways to ensure you control your personal online brand, but simply setting up a free account on WordPress.com is not enough. You need to generate content, ideally lots of content. The more posts you write the more content a search engine will have to index, and the more content others will be able to link to; both of which positively impact what appears when your name is searched.

2. Tweet. A step down in effort from blogging is Twitter. The major search engines rank Twitter high in their results and are now including Tweets as part of their real-time results. Aided by the 140 character limit, there is an incredibly low barrier for entry into the world of Twitter, so set up an account and add your Tweets to the 50 million odd tweets that are created each day.

3. Use your name. If you want to be found on the web, make sure you are optimising for how people are most likely to search for you, with your name. If available, purchase the URL for your name. Also, ensure your Twitter handle is your name and customise your Facebook and LinkedIn URLs to include your name. Of course this will be more effective for people with a unique name as opposed to all the Bob Smiths or Li Chens out there.

4. Understand how people search. Use the Google AdWords Keyword tool to understand how people search for your skill set. Put in the word that you think best represents what you want to be known for. For example a search on ‘PR’ shows that ‘communications’ is also a highly searched word. Armed with the knowledge of what people are searching for, use the terms in the content you create for your blog and also use them in your online profiles or bios to help align you with your chosen industry.

5. Be everywhere. When it comes to optimising for search engines, the more online presences you have the better. The popular social networks such as Facebook and LinkedIn, like Twitter, are featured high in searches for peoples’ name. As such, make sure you have a presence in the social networks that are most important in your market and to your industry. Also make sure you have personalised your URL. Learn how to do it for Facebook here and LinkedIn here.

6. Tag your images. Ensure that images you want to be found of you, perhaps the one of you accepting an award at the Cannes PR Lions ceremony, are tagged with your name and industry and uploaded on a photo sharing site like Flickr, so search engines can easily index your picture.

7. Remove the bad stuff. Just as easily as search engines find the good stuff, they will also return the bad stuff. If there are images of you that you wouldn’t want people to see, delete them. Also think very carefully before you post content to the web. Simply think, “Am I happy with this piece of content representing me to potential employers or clients?” and if you aren’t comfortable, don’t post it.

These are but a small sample of tips for improving your personal search rankings. If you have any others, why not add them in the comment box?

This post of a series of posts I am making on SEO tips to improve your personal search brands. Other posts you can view are:

If you enjoyed this post why don’t you subscribe to my blog via RSS or email by following this link. Or alternatively follow me on Twitter.If you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you\’re at it why not follow me on Twitter .

Today is ANZAC Day

anzac day Today is ANZAC Day

Image by Kramesey - http://www.flickr.com/photos/krames/3701209708/

Today in Australia and New Zealand services have been occurring in town centres since dawn to remember armed services members that have fought in conflicts since the First World War.

Last year, days before ANZAC Day, Elizabeth and I visited the site of the Gallipoli Landings. It was an important place to visit. As I said in my post last year, I feel visiting ANZAC Cove it is the closest thing Australians have to a pilgrimage site.

The most moving thing for me during the visit was reading an extract from a speech Atatürk, Turkey’s commanding general at Gallipoli and later the country’s leader, delivered some years after the war was over:

Those heroes that shed their blood and lost their lives. You are now living in the soil of a friendly country therefore rest in peace. There is no difference between the Johnnies and the Mehmets to us where they lie side by side here in this country of ours. You, the mothers, who sent their sons from faraway countries wipe away your tears; your sons are now lying in our bosom and are in peace. After having lost their lives on this land they have become our sons as well.

Nice.

Lest we forget.If you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you\’re at it why not follow me on Twitter .

FINALLY: The Difference between Nerd, Dork, and Geek Explained by a Venn Diagram

nerd dork geek venn diagram FINALLY: The Difference between Nerd, Dork, and Geek Explained by a Venn DiagramThis is so informative that I intend to print this out and post it on my office wall.

I originally posted this over on my Posterous page, but it has received such interest I thought I would post it here also.

I found the diagram on GreatWhiteShark.com

lg share en FINALLY: The Difference between Nerd, Dork, and Geek Explained by a Venn Diagram

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Want to understand how Twitter's Promoted Tweets work?

UPDATE – the video I embedded in this post has been removed from Vimeo and everywhere else on the web it seems. As soon as I can find it again, or a version that is as good, I will post it again.

Heard the buzz about Promoted Tweets on Twitter, but not sure what it all means? Well helpfully the good folk at Twitter have put together a handy 140 second video overview on the topic which you can see here.

[vodpod id=Video.3430988&w=425&h=350&fv=]

more about “Promoted Tweets“, posted with vodpod

Watch the video here if viewing in a reader, or on email.

No doubt promoted tweets will annoy some of the purists out there, but I am really interested to see how this plays out. The process appears to be modeled on the highly succesful Google approach to sponsored links and presently only comes up when people perform a search.

According to Ad Age, advertisers can presently buy promoted tweets in lots of 1,000 and there are plans down the track to integrate Promoted Tweets into the standard Twitter timeline and also Twitter applications like Tweetdeck.

Have you come across Promoted Tweets yet? What are your thoughts? Did it annoy you, or do you accept this is part of the monetisation of a free service?If you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you\’re at it why not follow me on Twitter .

The latest internet and mobile trends presentation by Morgan Stanley – April 2010

Weighty but interesting presentation filled with stats here from Morgan Stanley on mobile internet trends.

Most interesting stat for me – global mobile internet use is set to eclipse desktop internet use in 5 years.If you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you\’re at it why not follow me on Twitter .

Chevy and Gowalla team up in the US

Below is a nice little video detailing a new tie up between Gowalla and Chevy (a Weber Shandwick client) in the US.

The initiative is simnple. Check in at Austin Airport and you could be given a ride to your hotel via a Chevy Tahoe. Unfortunately the video doesn’t detail how many rides they are offering per day. The initiative was kicked off for SXSW, which was the ideal time to get people talking, Tweeting and generally sharing the news.

For those reasding this in a reader, check out the video here.

I have been playing around with FourSquare for a little while now and think location based services are going to be a big trend over the next 12 months in the marketing space. Privacy issues aside, (good read here about privacy issues) which need some real focus in my opinion, this will be a big trend.

I am interested in hearing from you in the comment box about other examples of location based marketing you have seen, or read about.If you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you\’re at it why not follow me on Twitter .