Posts from ‘March, 2010’

Video interview from the Frocomm 3rd Annual New Media Summit

Above is a video that was recorded at the Frocomm 2010 New Media Summit, featuring myself, Brian Geisen (Ogilvy) and Monty Hamilton from UBank.
The content is loosely focussed on advice and future direction of social media.
It is always difficult watching yourself on video. Not entirely sure why I can’t keep my hands still.
Check the original [...]

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Building communities on Facebook – a presentation

Presentation at the bottom of this post.
Yesterday I was invited to speak at Frocomm’s 3rd Annual New Media Summit hosted in Sydney. The event was attended by around 150 mainly PR professionals from across a range of industries in Australia and featured other speakers including, David Quilty of Telstra, Paul Borrud of Facebook and industry [...]

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Gap turns shopping on its head with clever PR stunt

I am a few months late on this, but Gap in Canada has created a very clever PR stunt to launch its new customer loyalty program Sprize (I am assuming this is meant to reference the word Surprise).
The loyalty program basically provides members with cashback instore credit if an item of clothing they buy is [...]

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What a simple graph can tell us about iPhone users

The graph above is from Flickr and it records the number of uploads from camera phones to Flickr.

In the graph above:

Pink is the Apple iPhone 3G
Yellow the Apple iPhone 3GS
Green is the Nokia N95

It is amazing how much of a gap the Apple iPhone has over its competitors. Of course there is no doubt about [...]

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SEO your Twitter profile

As you will see from the above, Twitter is the number two result when you search my name in Google, so is an incredibly important channel for my personal brand.
For those who are interested in growing their results in Google, I believe Twitter is one of the easiest ways along with Facebook and LinkedIn that [...]

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