According to an article on Wired:
The Holiday Inn, which operates over 4,000 hotels worldwide, will offer a “human bed-warming service” for the next week to help keep guests stay warm inside, whilst it gets colder outside. This literally involves employees laying in your bed for five minutes before you get in.
I think it is Frank that does the PR for Holiday Inn, but it is not listed on its website. Let me know who did this if you know.
In my mind this is a clever stunt that no doubt has generated a tonne of coverage for them.
As with everything like this, it seems so simple when it has been done, but it is far from simple coming up with something like this.
A clever idea no doubt, but would you let a hotel emplyee warm your bed for you? Maybe it depends on how good looking they are?