What the Huffington Post taught me about online reputation management

The Huffington Post has published a story on Australian Work Habits, which surprise surprise finds that we are actually all quite hard working.

It is a good read, but what I am most chuffed about is the fact that the Huffington Post is linking to a post on this here blog.

slide1 What the Huffington Post taught me about online reputation management

No doubt the link is automatically generated, but it is exciting for my egotistic nature no less.

However, the more important thing to learn from this example is the importance of managing your business or personal reputation online. It is vital that reputation managers today are taking notice of what is being posted and shared online about their brands and products – no matter how small or insignificant the site may seem. You never quite know when one of the world’s biggest blogs  could link to one of the world’s smallest blogs and bring a lot of traffic to something previously unknown.

If you or your PR people are not currently monitoring your brands online I suggest you do so immediately. If you get push back from your manager or finance people send them to this post – it may just change their mind.If you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you’re at it why not follow me on Twitter .