Teqnolog has prepared a whole heap of charts tracking the number of Tweets individuals and organisations are making across the globe. Within the charts it was interesting to see the ABC right up there in the top Twitter organisations globally.
Of course numbers of Tweets don’t mean much and don’t suggest conversation or engagement, but interesting in my mind none the less.
I doubt very much that the ABC is the world’s most productive news organisation – i.e. only four other news organisations create more stories than the ABC. As such this suggests they are pushing heavy into this territory more so than other organisations.
But on the other hand this stat tells us nothing about the value of the messages being tweeted or the way the ABC is using the medium to engage with its audience.
The ABC has a handy list of its Twitter accounts, but reviewing the majority of these the follwing counts are much lower than the follower counts and most push rather than converse. There are of course exceptions and ones that do provide conversation, but these appear to be in the minority.
Personally I have not really engaged with the ABC Tweets (but that may be my failure?) unlike I have with othe rmedia people like Renai LeMay (ZDNet Australia) and Jack Schofield (Guardian) who mix their tweets that drive to stories with conversation, opinion and true engagement.
What do you think? Have you engaged with the ABC online? Is the organisation using it effectively?
HT to Trevor Young who directed me to the Teqnoblog post.
If you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you're at it why not follow me on Twitter.
