The graph above is a stat that I use a lot to show the scale of the digital opportunity in Asia vs the markets organisations typically think of when it comes to digital.
This graph is all the more powerful however, when you consider that less than 20% of Asia currently has access to the internet. Growth of internet, most likely accessed via the mobile phone, will be phenomenal over the next five years in Asia.
It is getting a little bit old now, but this presentation that includes data from an MTV study of youth consumption of the internet in Asia is very worthwhile reading and a nice complement to the graph above if you’re interested in understanding more about internet habits in Asia.
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