(I found this image on Chris Rutz’s Posterous)
The graph above is a stat that I use a lot to show the scale of the digital opportunity in Asia vs the markets organisations typically think of when it comes to digital.
This graph is all the more powerful however, when you consider that less than 20% of Asia [...]
Posts from ‘January, 2010’
Asia leads the way in internet usage
Forrester adds Conversationalists to the Social Media Ladder
Forrester has updated its social media ladder, part of its ongoing Technographics research series, to include the new group Conversationalists.
According to Forrester, commenting on North American only data:
They’re one-third of the online population. They’re 56% female. If you imagine that they’re just youngsters, you’re wrong: 70% are 30 or older. Their household incomes are about [...]
What the Huffington Post taught me about online reputation management
The Huffington Post has published a story on Australian Work Habits, which surprise surprise finds that we are actually all quite hard working.
It is a good read, but what I am most chuffed about is the fact that the Huffington Post is linking to a post on this here blog.
No doubt the link is automatically [...]
Adidas launches highly produced video to announce Star Wars lineup
Adidas has produced a fantastic video to launch its new Star Wars line – due in stores in Jan.
The videos includes semi-subtle close ups of the shoes, Adidas ambassadors Beckham and Snoop and an awesome remix of the Imperial March. Check it out above.
Holiday Inn genrates PR with clever stunt
Holiday Inn in the UK is offering is offering a human bed warming service.
According to an article on Wired:
The Holiday Inn, which operates over 4,000 hotels worldwide, will offer a “human bed-warming service” for the next week to help keep guests stay warm inside, whilst it gets colder outside. This literally involves employees laying [...]
Australia’s ABC ranks high in Twitter ranks
Teqnolog has prepared a whole heap of charts tracking the number of Tweets individuals and organisations are making across the globe. Within the charts it was interesting to see the ABC right up there in the top Twitter organisations globally.
Of course numbers of Tweets don’t mean much and don’t suggest conversation or engagement, but interesting [...]
Why Zippers Have YKK On Them – masamikito's posterous
Today I found out why zippers have a YKK on them. The YKK stands for Yoshida Kogyo Kabushikikaisha (say that five times fast). In 1934 Tadao Yoshida founded Yoshida Kogyo Kabushikikaisha (translated Yoshida Industries Limited). This company is now the worlds foremost zipper manufacturer, making about 90% of all zippers in over 206 facilities in [...]
Nudity and PR
A nice little PR stunt here for no pants day – an initiative organised by a group called Improv Everywhere. The group claims its mission is to cause ’scenes of chaos and joy in public places’ according to The Daily Mail.
I never fail to be amazed at the media’s desire to run a story that [...]
Outdoor advertising at its best
via viscomla.com
I came across this outdoor advertising picture on Wally Sabria (http://vicomla.com/blog) and thought it was pretty cool.
I met Wally whilst I was here in LA for a digital leads kick off meeting. A very cool guy he is the creative director for the Weber Shandwick LA office. I wish we had a creative director [...]
