Newcastle Earthquake 20 years on. What were you doing?

Exactly 20 years ago today, a 5.5 richter scale earthquake hit my home town of Newcastle, Australia.

The earthquake, which hit at 10.27 am, killed 13 people and injured 166. The inner city suburb of Hamilton and particularly Beaumont Street, with its rows of shops, was the worst hit. Also devastated was the Newcastle Workers Club, which collapsed in horrifying fashion killing nine people. Thankfully at least in the case of the Newcastle Workers Club, the earthquake hit in the morning when the venue was relatively empty instead of later that night when it would have been full to the brim with people attending a rock show – I can’t find the name of the band, but I want to say INXS.

When the earthquake struck I was jumping on the new trampoline my sister an I had been given for Christmas. An apt place to ride out an earthquake you might say. At the time I was living at 12 Sygna Close, Rankin Park, in a new subdivision. There were new buildings being built all around our house and at first I thought it was one of the new houses nearby that had collapsed. It was only later that we realised it was an earthquake after the theories of an explosion at BHP, a mine collapse and a gas explosion had been discounted by the radio we were listening to with neighbours.

At the time, my mum was working in town at the Commonwealth Bank on Newcomen Street. I remember her recalling how she felt time slowed down and her spinning around to watch the tall glass windows of the bank shaking and moving as the earthquake passed.

Thankfully I didn’t know anybody truly affected by the earthquake. Nobody I knew died, was injured, or was even forced to leave their home so that it could be demolished. Instead thankfully for me the earthquake was simply one of those remarkable life events I experienced. I was one of the ones that could say, ’5.5 and I survived.’

Fellow Novocastrians what is your ’5.5 and I survived story’? Where were you when the earthquake struck? I would love to hear your stories.

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Simon Cowell attempts PR stunt to shift negative media coverage

simon cowell Simon Cowell attempts PR stunt to shift negative media coverage

I am assuming by now you have all seen the news around how Rage Against The Machine staged a coup on the UK Christmas number one via a Facebook campaign, initiated by Jon and Tracey Mortimer.

Good result in my mind and the perfect way to stick it to Cowell. Don’t get me wrong I don’t have anything in particular against The X Factor and actually quite enjoyed watching it when in the UK, but it is hard to be on the side of a man who gets satisfaction out of being nasty to people on national TV.

Now, in an attempt to turn the media coverage, much of which focuses negatively on Cowell, he has offered Jon and Tracey Morter a job.

An interesting tactic, and potentially a good way to shift the media coverage, but boy kinda risky at the same time. Jon and Tracy have made it pretty clear that they are not fans of Cowell’s. The simplest way of putting the boot in now would be to shun his offer and start another embarrassing media cycle for The X Factor supremo.

One to definitely keep an eye on – it will be interesting to see how this plays out. I have a feeling it will not be the result he wants and it will be recognised for what it is. A PR stunt.

What do you think? Clever PR or foolish stunt?

HT to one of my favourite PR men Trevor Yong for bringing this story to my attention.

lg share en Simon Cowell attempts PR stunt to shift negative media coverage


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