US web users reject behavioural advertising | Media | guardian.co.uk

US web users reject behavioural advertising | Media | guardian.co.uk .

An Interesting post above from Guardian’s PDA blog on the public’s reaction to behavioural targetting online.

Most interesting section for me:

Some 66% do not want marketers to tailor advertisements to their interests. Meanwhile, 69% think that there should be a law that gives people the right to know everything a website knows about them, a survey by researchers at the University of Pennsylvania and the University of California, Berkeley, revealed.

If you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you’re at it why not follow me on Twitter .