The PR Warrior: Playboy Magazine Parlays Marge Simpson into Publicity Gold

media httpprwarriortypepadcoma6a00df35215aa888330120a62a5349970c800wi wnqmwtmCEvfrkod.a6a00df35215aa888330120a62a5349970c 800wi.scaled500 The PR Warrior: Playboy Magazine Parlays Marge Simpson into Publicity Gold

An interesting post here from the awfully clever Trevor Young. Whilst I don’t think this will arrest the long term circulation of Playboy it sure has garnered a lot of short term awareness.

Whilst I agree with Trevor’s sentiment generally I don’t necessarily think this is a risk for Playboy. This issue will undoubtedly be a hit on the newsagent racks and will appeal well beyond its fan base. Not that I think PR people shouldn’t be taking risks mind.

Posted via web from Matthew’s posterous

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  • http://www.prwarrior.com/ Trevor Young PR Warr

    Thanks for the big ups Matthew!

    While I probably over-emphasised the degree of risk involved in this stunt, I think if you've been putting hotties on the cover every month since 1953 (that's a lot of hotness!!), then suddenly putting a middle-aged cartoon might might be a tad risky. Would have been interesting to be a fly on the wall in the editorial meeting when the idea was first floated!

    If you want to see some pretty risky (but cool) PR stuff, there are some beauties here! http://tinyurl.com/chwhnp

    Cheers, Trevor