An interesting post here from the awfully clever Trevor Young. Whilst I don’t think this will arrest the long term circulation of Playboy it sure has garnered a lot of short term awareness.
Whilst I agree with Trevor’s sentiment generally I don’t necessarily think this is a risk for Playboy. This issue will undoubtedly be a hit on the newsagent racks and will appeal well beyond its fan base. Not that I think PR people shouldn’t be taking risks mind.