The Power of Google Insights – via Mark Pollard

media httpwwwmarkpollardnetwpcontentuploads200910NameItjpg ncipsDkJfcGiJhJ.jpg.scaled500 The Power of Google Insights   via Mark Pollard

A very interesting post here from MRM Strategy expert Mark Pollard on the importance of Google insights for planning and measuring brand health and campaign success.

Given the wealth of information available by employing free, or near free measurement tools nowadays I am glad I am not in the research business.

Posted via web from Matthew’s posterous

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