PR, the changing media landscape and social media
Google’s Eric Schmidt on What the Web Will Look Like in 5 Years
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The future of the internet according …”, posted with vodpod
Nice excerpt from Eric Schmidt’s interview at the Gartner Symposium in Orlando here on what the internet will look like in five years.
The key Excerpts for me are:
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In my time working in PR I have been both an agency guy, as I am again now, and also a client, when I worked at Microsoft.
I learnt a hell of a lot during my time inhouse about managing agencies and made a hell of a lot of mistakes. To the wonderful teams I worked [...]
TweetEffect is a tool that I came across today, when trying to analyse what it is that is working from a client’s Twitter feed and what isn’t.
Being an egotist, I of course had to put my results in and was fascinated at what I saw. Generally there was small movements up and down, but there [...]
In computing terms, I live a double life. At work, I use our corporate IT system which runs on Windows XP; at home, I’m a Mac user and have grown accustomed to the Apple environment. But for the last week, I’ve been living in a Windows world, preparing for the launch of Microsoft’s latest operating [...]
via markpollard.net
A very interesting post here from MRM Strategy expert Mark Pollard on the importance of Google insights for planning and measuring brand health and campaign success.
Given the wealth of information available by employing free, or near free measurement tools nowadays I am glad I am not in the research business.
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US web users reject behavioural advertising | Media | guardian.co.uk .
An Interesting post above from Guardian’s PDA blog on the public’s reaction to behavioural targetting online.
Most interesting section for me:
Some 66% do not want marketers to tailor advertisements to their interests. Meanwhile, 69% think that there should be a law that gives people the [...]
via prwarrior.typepad.com
An interesting post here from the awfully clever Trevor Young. Whilst I don’t think this will arrest the long term circulation of Playboy it sure has garnered a lot of short term awareness.
Whilst I agree with Trevor’s sentiment generally I don’t necessarily think this is a risk for Playboy. This [...]
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