Last week I was invited to present at the 4th Annual PR and New Media Summit in Melbourne, on the topic of the ‘New skill sets of the communications pro in the new media environment’. The event was put on by Glen Frost, of Frocomm and was attended by approximately 100 communications professionals primarily from the government and the not for profit sector.
As Trevor Young, one of the other speakers has highlighted on his blog, the biggest concern facing most attendees was fear of potential negative comments if they opened their brands/organisations up to social media. As such, the majority of conversations between myself (and the other speakers I spoke to) and the delegates revolved around ways to convince the boss that the old methods of broadcasting to audiences in a one way dialogue were quickly becoming less effective, and that for organisations to remain relevant they needed to engage in two way conversations between themselves and their audiences.
The conference was a fantastic welcome back for me into the Australian PR market. Beyond speaking with and meeting the delegates the event was a fantastic chance to meet in person, Trevor Young and David Park of Park Young, Liza Boston of Cracked Pepper, Leslie Nassar of Fake Steven Conroy fame, Paul Colgan from The Punch, Bronwen from Norg Media, Ross Monaghan from Deakin University, Sarah Stokely from Keep Left PR, Kate Kendall from Marketing Magazine, Steven Noble from Forrester and catch up with my old mate and ex colleague Graham White from Howorth Communications.
Below is a link to the slides I presented. For further information or my notes, don’t hesitate to get in contact via the comment section.