Skittles takes down it website

As of last night www.skittles.com is no longer a site controlled by Mars, Skittles manufacturer, but is populated by content generated by the web community.

The Home Page is populated by the results of a search via Twitter for ‘Skittles’, the Products page provides a link to Wikipedia, The Friends page to the Skittles Facebook Fan Page.

The reason why I like this so much is that it reminds the people behind this brand to constantly think about their customers and consumers generally. If the public doesn’t like something Skittles does, it will be right there on its home page for all to see. Of course as the power of the consumer has risen, any mistake was fairly readily accessible for all to see anyways, but I believe this move to relinquish control to the consumer completely will further drive a consumer centred mindset at Mars.

image thumb Skittles takes down it website

There is a bit of PR stunt feeling about this, but I like it. It will be interesting to see how the people at Mars use the site to tap the insight of the crowd and shape the brand into the future.If you enjoyed this post why not subscribe to my blog via RSS or email by following this link. Also whilst you’re at it why not follow me on Twitter .