PR, the changing media landscape and social media
It seems this viral has been around for a bit over a month or so, and judging by the fact that it has already received 1.5 million views it is no secret. But I hadn’t seen it before my friend Kirily posted it, so I figured I would pop it on here. Even if you have seen it before I reckon it is well worth another view.
How good is Hugh Jackman’s opening sequence to the 2009 Oscar ceremony. One talented fellow.
There was an article in today’s Observer about how the British born Marie Claire editor, Joanna Coles is to star in an American reality TV series about working at the magazine. Following in the wake of The Devil Wears Prada, a movie about working at a US fashion magazine, and Ugly Betty, a TV series on the same topic, there is no doubt that there is an appeal for this type of content and is likely to be a success.
In my mind this is a perfect example of a media company extending beyond its traditional channel to build an audience and advertising stream in another medium. As the credit crunch bites and advertising dollars become more scarce, will this out of the box thinking give Marie Claire on its competitors? Time will tell.
Image borrowed from here.
Just saw this on Steve Clayton’s blog and thought I would get in on the fun. He reckons it is a spoof and I tend to agree, but time will tell I guess.
UPDATE 23/2/09 – Well we now know this was clearly a hoax. No surprises really.
As Facebook turns five, should it consider its practice of breaking hearts?
A couple of weeks ago the newspaper headlines declared “Chelsy Davy let the world know that she had broken up with Prince Harry using a thoroughly modern tool: her ‘relationship status’ on social networking site, Facebook.” And in last Sundays Observer, there was a full page story on the very same topic. The author of the Observer article, Georgina Hobbs-Meyes, a 24 year old who has just broken up with her Facebook cheating husband, laments, “once you announce you announce your relationship on Facebook…your love life is on show to all.” Hobbs-Meyer goes on to state that rather than change her relationship status she has opted instead to simply delete it and avoid the “cascade of news through friends’ newsfeeds.”
It was this very cascade of unwanted news and attention that I discussed with George Hopkin and Christian Payne at a recent Social Media Breakfast. When we were chatting, Christian described the flood of consoling messages he received when he changed his relationship status from married to single. The thing is Christian wasn’t breaking up, his wife simply didn’t want to be linked to from his Facebook page, but there was no option to avoid the news cascade.
This is something I have thought about a few times. The smart people at Facebook could come up with a way to change your status without announcing it to your Facebook news feed, so why haven’t they? My theory is that news items announcing relationship changes generate a very high rate of comments, private messages and general page views. All of these mean more time on the Facebook network, which is good news for those trying to sell ads for Facebook (full disclosure – my employer Microsoft is one of the companies that sells ads for Facebook). Is this another case of Facebook putting ad sales ahead of the desires of its users?
Image stolen from here.
The biggest day on the North American advertising calendar The Super Bowl happened last night our time.
What with credit crunch and all there was a lot of reports in the media about how the big car brands were going to be absent this year and how not all the slots were selling at the premium rates. In the end there was still a lot of new creatives that were rolled out. To see the full list of ads that aired visit the Ad Age dedicated page.
I have embedded my favourite three ads below for your viewing pleasure.
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