PR, the changing media landscape and social media
It seems this viral has been around for a bit over a month or so, and judging by the fact that it has already received 1.5 million views it is no secret. But I hadn’t seen it before my friend Kirily posted it, so I figured I would pop it on here. Even if you have seen it before I reckon it is well worth another view.
Technorati Tags: Durex,Viral
How good is Hugh Jackman’s opening sequence to the 2009 Oscar ceremony. One talented fellow.
There was an article in today’s Observer about how the British born Marie Claire editor, Joanna Coles is to star in an American reality TV series about working at the magazine. Following in the wake of The Devil Wears Prada, a movie about working at a US fashion magazine, and Ugly Betty, a TV series on the same topic, there is no doubt that there is an appeal for this type of content and is likely to be a success.
In my mind this is a perfect example of a media company extending beyond its traditional channel to build an audience and advertising stream in another medium. As the credit crunch bites and advertising dollars become more scarce, will this out of the box thinking give Marie Claire on its competitors? Time will tell.
Image borrowed from here.
Technorati Tags: Marie Claire,Joanna Coles
Just saw this on Steve Clayton’s blog and thought I would get in on the fun. He reckons it is a spoof and I tend to agree, but time will tell I guess.
UPDATE 23/2/09 – Well we now know this was clearly a hoax. No surprises really.
As Facebook turns five, should it consider its practice of breaking hearts?
A couple of weeks ago the newspaper headlines declared “Chelsy Davy let the world know that she had broken up with Prince Harry using a thoroughly modern tool: her ‘relationship status’ on social networking site, Facebook.” And in last Sundays Observer, there was [...]
The biggest day on the North American advertising calendar The Super Bowl happened last night our time.
What with credit crunch and all there was a lot of reports in the media about how the big car brands were going to be absent this year and how not all the slots were selling at the premium [...]
Welcome to MatthewGain.com - a blog about PR, the changing media landscape and social media.
I am a digital PR practitioner who lives in Sydney, Australia. » Click here for more about me
In addition to this blog, you can find me or my content at online places like these:
I hope you enjoy my blog, leave a comment, join in. Get in touch if you'd like to.Thanks for visiting.
