Posts from ‘January, 2009’

I am returning to Australia

It is now official, Elizabeth and I are returning to the sunny shores of Sydney, Australia.
It is with really mixed emotions that I share this news. I have truly loved living and working in London. One feels so much more a part of world developments and a player in new and developing trends here. From [...]

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Windows 7 Beta video demonstration

My colleague and friend Steve Lamb (AKA @actionlamb)was giving demonstrations of the Windows 7 Beta at Tuttle Club yesterday held at the ICA.

Chris Dalby, who I didn’t get to meet there captured a video demo from Steve and posted on Vimeo – embedded below for your viewing pleasure.

Windows 7 Preview from chris dalby on Vimeo.

Technorati Tags: Windows 7,Tuttle Club

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10 predictions on how brands will use Twitter in 2009

If only I had a penny for every blog post I have read about Twitter. For a long time now there have been predictions that the tipping (or Twipping as I like to refer to it) point has been reached. And with discussions about it on Friday Night With Jonathan Ross, articles in mainstream media [...]

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Obama’s Blog

I wondered not that long ago ‘can the transparency continue?’ With today marking Obama’s inauguration and the launch of a new White House blog, it seems that the commitment to new media and hopefully the transparency that works best when engaging on this medium will remain.

There is no Whitehouse Twitter or Flickr account yet and it seems comments are removed from the Whitehouse Blog, but it is good to see his commitment to continue to use new media now within the President’s office. Keep it up and keep evolving it I say.

Technorati Tags: Obama,White House Blog

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Tips for Aussies wanting to work in the UK

Reading Young PR today I came across this news.com.au story about Aussie behaviour in the workplace.

The survey the article sources comes to the conclusion that us Aussies are considered to behave rudely in the workplace by our US and UK colleagues. There are some other dubious findings, apparently we bring too many friends into the office and also get offended if we aren’t offered a drink. The survey has been done for PR purposes by ServCorp – a virtual office company.

Being in PR I know only too well not to put too much credence in these kind of surveys, and the findings seem a little on the bizarre side, but I do think there is some truth to the finding that we are rude.

Having worked in the UK for the last two years I have learnt a lot about my working style and how best to curb some of the behaviour that will get me in hot water over here. Of course these things will be different for different people, but in case you are considering working here in the UK I have prepared five top don’ts:

Don’t be so direct – us Aussies tend to ‘tell it like it is’ however from my experience the ‘direct’ trait is almost unique to us and gets a lot of people offside. So take your time, sugar coat bad news a little, and if your client asks you what you think about their idea – maybe suggest ways how it could be improved rather than saying it is shit. Which brings me nicely onto my next point:
Don’t bloody swear all the farking time – I swear a lot. I tend to do it in general language, I’ve been known to do it when speaking with my boss, I’ve often done it when speaking with media, and have even done it when pitching for new business. Sometimes it is OK, because it grabs attention, but use it sparingly or you might find find yourself alienating some fuckas.
Management hierarchies matter – in Aus we tend to be pretty lax about management hierarchies. It isn’t unusual for say an AD in a PR agency to brief the AE skipping the AM and likewise for an AE to ask the advice of the AD skipping the AM on the way up. We do this because it may save some time, be cheaper, or simply because we are so bloody direct and that is the most direct way to get the job done. But here in the UK it can get people’s nose out of joint. Use the chain of command or at the very least ensure the middle person is involved in the communication.
Don’t be the annoying proud Aussie – us Aussies have a beautiful country, we have wonderful beaches, generally sunny weather and like a drink, but so do people of other nations. There are beautiful beaches outside of Aus and some of them have rocks, and you know rock beaches are ok, it tends to mean the water is crystal clear. Don’t carry on about the weather there are plenty of places in the world that have lovely weather and Brits know only too well their weather is shite. And yes we do drink, but we aren’t the best drinkers in the world, I think some people in the North of England have claimed that and it ain’t pretty. So be proud of being an Aussie, but recognise that other people are proud of where they are from too and realise that ever country has its good parts.
Don’t think people will hire you because Aussies are known as hard workers – there are lots of hard working Aussies and there are lots of lazy Aussies. There are hard working Brits, Poles, Yanks, but there are also their lazy equivalents. Most British employers will be more concerned about the fact you come from a small market that they consider to be quite behind the UK market – this is what you should be focussed on addressing first.

Us Aussies get on well with the Brits. We share so much in common and there is a really fun rivalry between both countries – especially on the sporting field. But there are fundamental differences when working over here. In my case I spent six months not knowing what I didn’t know and so went about my business thinking it was easy and exactly the same as back home. The next six months were some of the hardest in my working life as I realised what I didn’t know. I thought I would never learn what I needed to know about doing business here in the UK. Now at the two year mark I know what I don’t know – I think. I have now curbed those most abrasive aspects of my work behaviour and have also learnt to warn people I work with that working with me will be different. And do you know what I haven’t been fired yet.

If you have other advice I would love to add it to this.

Image stolen from here.
Technorati Tags: Working in the UK,Livin in London

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It is warmer in my fridge than it is outside!

I have just returned from the weekly walk to the local Sainsbury’s, where Elizabeth and I do our shopping, and by god it is cold. The trip up wasn’t too bad, but coming back, where our hands were out of pockets holding our reusable shopping bags, was rather less enjoyable. It is only now, having been back for 20 or so minutes that my hands have lost their blue hue and returned to normal colour.

MSN’s weather page is currently reporting it is –3 Celsius, but due to wind chill will feel more like –8 Celsius! So why is it so cold? Well, according to BBC, the cold snap has been caused by icy winds travelling across Scandinavia and the North Sea and hitting the British Isles. Weather is expected to warm up again tomorrow.

But it isn’t all bad. My sis Rochelle who lives in Biarritz received some snow and the water freezing over in Trafalgar Square is pretty cool.

Check out a video of the frozen lakes here – http://news.bbc.co.uk/1/hi/uk/7813406.stm

Rochelle in the snow:

Technorati Tags: Livin in London

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Telegraph Media outsources production to Sydney Australia

In a move reported by the SMH The Telegraph Media Group publisher of the UK’s Daily Telegraph is outsourcing the production (subbing, layout etc) of some of its sections to Sydney’s AAP owned Pagemasters.

Pagemasters is set to produce the Telegraph’s travel, motoring and money pages and parts of The Sunday Telegraph according to the article.

Good for Australia – not so good for journos based here in London.

It reminds me of the term ‘Mexicans with mobiles’, used in the 90s in reference to Australian film crews who could produce Hollywood funded films more cheaply than their yank colleagues.

Hearing of this got me to wondering how long it is until they start creating the copy for these sections offshore? Is it essential that a travel journalist writing for the UK market is based in the UK? Perhaps not. Then assuming this, how long will it be until Australian PR agencies will have UK based clients interested in targeting UK journalists based in Sydney? Food for thought perhaps.

Technorati Tags: PR,Journalism

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London Pride – not a bad drop

Since coming to the UK I have grown quite partial to drinking the odd ale and bitter when at the pub.

Not sure why all our beers in Aus are lagers. The odd ale or bitter wouldn’t go astray in my mind.

Technorati Tags: Livin in London,London Pride

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